subject: The Three Major Oil Companies To Eradicate Disease - Oil, Lubrication, Car Oil - Auto Repair And [print this page] Lubrication for the current business strategy, "Dilemma," "Lost," "Misunderstanding" and so everywhere; solution, there are many, such as "breakthrough," "restructuring" and "born again" and so on. But these are the representation level, we must be more in-depth analysis, oil central element of corporate strategy in the end the question is what can make appropriate and effective solution.
End, we must return to the fundamentals of corporate strategy, first figure out what strategy in the end. Reality from the oil business, I think, is a starting point for business strategy, objectives, actions of three major elements of guiding the role of corporate sustainable growth ability system.
Lubricants business strategy of "root cause" - ignore the strategic starting point
Lubricants business strategy many problems, most can be classified into two types: first is the "rush." Manifested in what you do, I do, in the "what" no difference of the strategic level; second is the "homogeneity." Show you how to do it, how do I, in the "how to do" no difference of the strategic level.
Produce two types of strategic issues of the real "root cause" is that oil companies generally ignore the strategic starting point.
Any business are the similarities and the unity of personality, strategy is the pursuit of uniqueness, we must attach great importance to corporate personality factors in order to design effective strategies.
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How to design outstanding corporate strategy personality?
The key is to grasp the starting point for business strategy, because at one point in any enterprise strategic entry point to the existence of differentiation, and only fully aware of the different strategic starting point to determine for their own strategic goals; only at the starting point and objectives on the basis of differentiation, we can design and implementation of unique strategic action.
So-called strategic starting point, there are two meanings: First, the main strategy of its own starting point, that companies in the design and implementation of a strategy for the overall situation; Second, enterprises from a business strategy, such as diversification strategy The goal of product line management strategy in the country and the main target area and so on.
Lubricants business strategy of "common problem" - goal is difficult to implement
Many oil company's strategy is goal-oriented, that is, first of all set a goal, then to achieve this goal the design and implementation of a number of strategic actions. Oil companies to pay attention in the target element of corporate strategy is worthy of full recognition. But there are some problems, such as:
(1) the goal itself does not have a valid target of the main features: clarity, can be realized, and decisive, specificity and timeliness;
(2) failure to implement the objectives, implementation and execution, turned into a "slogan", "slogan", and the enterprises and their strategic actions have little to do, and sometimes even contradictory;
