subject: What You Should Know About Affordable SEO Services [print this page] What You Should Know About Affordable SEO Services
Are affordable SEO services reliable? Today the Internet has started dominating the business world. Several organizations are opting for internet marketing techniques as people are increasingly making online purchases. Studies indicate that almost 80% of traffic to any website comes from search engines. Further, very few people look at the second page of the results displayed by search engines.
So, it is important to achieve a higher rank in the SERPS (search engine results page) to attract more visitors. This is exactly what professional SEO services are aimed at. It helps you match your website with your present internet marketing goals. This results in increased lead generation and sales. According to the 2010 Hitwise reports, the market share of top search engines are Google 71.59%, Yahoo 14.28%, Bing 9.87%, Ask 2.28% and AOL search 1.21%.
Affordable SEO services are especially suitable for small businesses in their startup phase. This is because they require quick results, but have limited budgets.
Affordable SEO Services: What You Should Know
Affordable SEO services allow you to sustain yourself in the dynamic internet market. A comprehensive package should include:
1. Keyword Research
Effective keywords play a crucial part in the website optimization process. Usually most of the SEO companies start with keyword research. This involves identifying those words or phrases that best represent your services and products, are used by most internet users to search for such products and have low competition.
2. On-page and Off-Page Optimization
Professional SEO companies conduct an in-depth analysis of your website. This determines which tools will be used for the optimization of your website. New sub-domains or web pages may be added to improve rankings. There may be services like HTML analysis, HTML optimization, Image Tag optimization, Meta Tag optimization and Anchor Tag optimization. Some off page optimization services include directory submission, classified submission, blog posting, article submissions, PR submission, blog commenting and link building.
Also, these companies provide you SEO reports. These reports give you an idea of the traffic to your website and which activities or sources are generating more traffic.
