subject: Ceiling Channel Sink: Analysis Of The Four Businesses, "break" Point - Ceiling, Channel, [print this page] I recently visited the market learned that ceiling, despite the impact of the crisis is still apparent, but the industry has clearly entered rebound adjustment phase, a rebound was strong, the market recovery just around the corner.
However, living in the terminal ceiling trade dealers, how to make their sustained profitability, to seize the market opportunities it? My opinion, in the present case, the ceiling should be the following four companies to break through.
One, and actively promote two, three urban and rural markets
In the western development, post-disaster reconstruction and the pilot reform of rural and urban Chengdu SAR background, and the property market is developing rapidly and has effectively pushed the market potential ceiling, two, three ceiling market started to show vitality.
Sinking with ceiling channels and actively explore urban and rural markets have become integrated ceiling manufacturers new opportunities.
It is understood, integrated ceiling occupy city real estate market is mainly in the county town there was not many, are also some of the existing third-rate brand. With the rapid development of county economy, two, three huge potential consumer market, urban, rural market, consumer attitudes are also great changes taking place quietly, integrated ceiling will increase as people's living standard has been widely used Integrated ceiling is no longer a city of consumers patent, the same people will also be a new choice of small towns.
Second, deep Project Ceiling market
The advent of a financial crisis for many businesses unprepared integrated ceiling, the market Sell Dispirited let a lot of business at a loss. As the second half of 2009 upstream warming property market recovery, integrated ceiling market began to show its original vitality. Ceiling businesses to seize this rare opportunity? The answer is deep plowing, market segments. Ceiling in the terminal first integrated market, only a better understanding of business, research the local regional market real consumer demand, and actively adjust Proxy Product structure to serve its local customers in order to better do the regional market. As the saying goes: "popular bidder market."
Today, ceiling businesses tap the regional market with huge potential, especially in engineering ceiling significant market advantage. Integrated ceiling for the vast majority of agents, Home improvement , Engineering One Less, a can not lose. Many vision clear understanding of the owner of this chest, in the Building Materials Industry, "home improvement do brand, tooling to do the performance," the statement a reality. Frankly, the profits are low ceiling decoration, customer demands and service costs high, so, in order to get through high profit home improvement channel is difficult. So in this situation, businesses were not integrated ceiling decoration tooling should be considered both, or put more energy into tooling up then?
The long term, integrated ceiling after all, is unlikely to be consumable products, there are many times difficult to purchase, repeat purchase behavior, in other words, the total number of consumers is in fact declining. The engineering products is just the opposite, good enough as long as your product, service good enough, good enough price, the project will be bigger and more, growing in volume.
