subject: Website ranking components: Search phrase advice and copywriting tips [print this page] Website ranking components: Search phrase advice and copywriting tips
To be found in the search engines you must establish your website and blogs as valuable and authoritative information on the subjects that you have created the content about. It is always the goal of the seo specialist to create content that is more competent and relevant then that of the other information within the internet that is competing for the top spots in the search engine directories.
Its not like the old days when the seo expert could simply optimize a website by placing the highest searched keywords in the meta tags and descriptions. Today its about creating content enriched sites that deliver quality information that ultimately help the people viewing the content.
There is no magic that internet marketers use to get search engine rankings. The truth is that the internet is simple in nature, just like becoming successful in life and business. "Truly help people by providing quality useful content and be rewarded in the search engines and ultimately be rewarded with new clients and an expanding business"
There are several things that you need to know and useful tools that will help to create content that is focused specifically on the market that you are trying to attract to your content. A lot of research in the beginning will save you a lot of time in the long run.
Many new businesses make the mistake of urgently creating their new website. They feel that the sooner that their new website is created, the sooner that they will start ranking and getting traffic. To create a successful marketing platform you must start from the bottom up.
Hastily creating a website without putting thought into the specific market that you are looking to attract will prove fatal to your marketing strategy. Is it very important to put a lot of research into the keywords and keyword phrases that your market will be searching for. In addition, you must put a lot of thought into what your market thinks about when doing research about topics related to your business and products.
Part of the search engine optimization process is locating the most searched keywords related to your business. Once thorough keyword research is completed then the process of creating keyword enriched optimized content about the subjects can start. Upon completion of the content that content is then distributed to the appropriate portals.
While all this is still extremely important, today it goes well beyond simply doing keyword research utilizing the latest keyword statistical tools to create copy. The seo expert of today must appropriately structure the website around the most targeted keywords; from keywords in the url's, keywords in the title tags, keywords in the description tags and optimized copywriting upon the pages that focuses on specific keyword strings and sentences that people are searching for in the search engines.
Every element of the business from the initial web design, to the content created in blogs and forums must be thought out and include "longtail keyword strings". All the buzz around longtail keyword strings is a simple way of saying "Google just expanded their algorithms to include multiple keyword ranking factors." In essence, Google is now able to index and rank sentences from the webpages themselves.
In other words, creating optimized content for the pages of your website is more important than ever and simply including keywords within your copy at the suggested density is no longer the end all solution.
Well, that concludes my refresher article about search engine optimization and optimized copywriting. Be sure to look for my other articles about "How to select keywords for your website" and "How to do competitive research when optimizing your website". Future articles are on the way. Stay tuned by subscribing to my eZine articles page and don't forget to stop by my website for more articles and videos about internet marketing. http://virtualrescue.net
