subject: Keeping your Marketing T-shirt Out of The Bottom Drawer [print this page] Keeping your Marketing T-shirt Out of The Bottom Drawer
Advertising and marketing a business with t-shirts is a standard process. Disregarding exactly where you go, you will notice somebody with a shirt that supports the identity of a company, where it is positioned, what merchandise they include, or sometimes just the corporation logo design on the shirt put to use to get that company out into public display. A lot of businesses employ this practice, but some will aimlessly pick any color, design, style and material, and just apply it. Not a good idea. Everyone has a favorite t-shirt, but what makes that shirt special? Is it the color, the design, or the logo? Almost all these things go into what makes a t-shirt a favorite. Black or white seems to be the major color of choice, but having a broader selection in other colors, might make a shirt the favorite one. Besides the color, a corporation needs to find a t-shirt that not only looks good, but feels good too. Many people wear a company shirt and have no idea what that company is or what they do, but they wear them because they are comfortable and well designed.
Cotton is a material that a lot of people prefer when choosing a t-shirt. The material needs to be comfortable, easy to care for and as wrinkle free as possible. If it is a material that wrinkles easily, it will end up being utilized for a garage rag, instead of advertising for a company. Check on the latest fads and fashions before placing an order to ensure that the pattern or style will be a welcomed one. Don't order tie-dye if tiger stripes are in style. Fund raisers or charitable events are a great way for promoting a company. Sometimes non-profitable organizations offer t-shirts for a specific event. If a donation is made to the charity in a certain monetary value, a firm can get the company small business card displayed on the back of a shirt. Usually, the shirt has multiple small business cards on it, but it is still advertising, while helping out raising money for a cause. In some cases, the charity will have banners, posters or placemats made up that will include what organizations made the fund raiser possible, and provide a list of all the contributors. This is excellent advertising for any venture and when the day is done, people walk away with your company name and trademark on every back of every guest and hopefully, a new favorite t-shirt.
