subject: Suning Appliance By Home Improvement Market To Try New Marketing Model - Su Ning, Home Appliance [print this page] ??? ???
Suning
Second
Home improvement
Electrical section 10? 22, kicked off
Home appliance chain
Vigorous "11 campaign," now in full ending. Capital goods market has experienced seven years of the most tragic
Golden Week
, The major home appliances
Marketplace
Into the inventory adjustment period, as this weekend (Oct. 22) Suning Electrical Appliance Decoration Day the second strong start, will break after the Golden Week, a temporary calm markets. Why now suddenly become home improvement appliance market? Suning Appliance Fan Zhijun, director of the North China Management Centre, reveal the secret, electrical appliances
Sell
Completed not only in stores, Suning will use the home improvement appliance market take the initiative to try new
Marketing
Model, that changes in the past to store, to product marketing model as the core, replaced by consumer demand, consumer-centered marketing model family, the home appliances to consumers ahead of new home sales process
Decoration
Stage. The current year, a rare decoration
Season
Has come, according to preliminary estimates from October to November the capital renovation of the home because of family
Electricity
Is required, more than 20 billion yuan, Suning time shot took a fancy to this huge market.
According to Beijing Statistics Bureau figures show that three quarters of 2005, the city of Beijing completed
Real estate
Develop
Investment
90.85 billion yuan, an increase of 4.4%. On the other hand, "Real Estate New Deal" has stimulated the implementation of Beijing's real estate market, in the "New Deal" period before the introduction,
Property market
The sales of daily sales have reached over 850 sets of records, with the "New Deal" of the implementation, the market is too concentrated energy release, the property market into a "hunger gap" period. But when consumers and real estate are increasingly read the government's "Real Estate New Deal", the market is getting warmer, in September the average daily turnover up to 547 residential units. Survey of Beijing's major real estate companies, more than 50% of the project has focused on the delivery of house before and after National Day, will stimulate substantial growth of housing-related industries, so a larger market demand for household appliances.
According to industry
Expert
Said, Beijing
Home improvement market
Time has obvious characteristics of each
Heating
Before all the family the basic infrastructure to the end of the decoration, decoration home consumers will begin to match the appliance purchased. The family also has a significant stage decoration, with the fitting into the different stages, will purchase a different home appliances,
Kitchen
Electrical appliances, such as hoods, stove, Yuba,
Water heater
And so will be the first step, then that is
Sound
Wiring
,
Air conditioning
Drilling and other preparatory work towards the end of basic decoration, refrigerator,
Washing machine
, TV, etc.
Home
Appliances will also be introduced purchase. Hot decoration makes the home improvement market, the purchase of electrical appliances have also entered the peak period of the year. Suning Electric Festival timely fashion to home decoration, strike out, discerning eye Suning To see the answer to dominate the home improvement appliance market ambitions. It is reported that a portfolio of products and services will become the boutique section of home improvement appliances killer.
killer service articles
Service will be the highlight of this section of home improvement appliances. Many people share the same experience, get new house after the key is basically a loss, just know a little of the decoration, the details can only learn while using. Suning Electrical Appliance Decoration Day Decoration first element is to spread knowledge of this, Suning Appliance special gold decoration consultant, once again cross-strong cooperation to jointly present the capital home improvement experts??? Industry peak decoration company, Un Chau decoration company to expand outreach services, comprehensive renovation to provide consumers with one-stop consulting services. Suning Appliance's major chain stores in there, "Island," "industry peak" and other decoration, decoration design expert consultants and professional staff to provide consumers with on-site free home decoration design, free consulting services. While Suning Appliance fully open "VIP shopping channel", professional
Shopping guide
Staff will provide more home improvement customers purchase appliances and thoughtful personalized service, according to the Consumer chamber structure, economic situation to design the best appliance purchase program, while providing consulting services appliances to use common sense to answer the consumer side of home appliances various issues. This reporter learned that, last week, Suning Appliance, "Decoration staff" service first launched, it has won wide acclaim of consumers. Suning the chain's "Decoration staff" personnel are surrounded by consumers, "15-square-meter room, for much of the air conditioning?" "Plasma
TV
And
Liquid crystal
TV What's the difference? "" Our house is only three people in the refrigerator need much? Washing machines require much? "" Continental and Chinese Smoke Hood What's the difference? "... ... The face of various problems, Suning's" Decoration staff "are fluent resolve doubts in the minds of the consumer are all thumbs.
