subject: Search Engine Optimization 101 [print this page] You may already hear the latest craze in the internet marketing world about search engine optimization or seo and how this effective yet complex method can bring about good things on an online business. What is seo and how effective can this method be for your website?
Search Optimization is the tedious process of optimizing the algorithms of search engines - Yahoo, Google and Bing among others - to ensure the website to gain top spot placements in these engines. Top spot placement would mean top 5 positions on the very first page whenever an internet user seek out the keyword relevant with the site. For example, the website is all about auto repair in New York, so whenever a user click on the phrase "auto repair New York" in Google, the website will be on the top 3 spot on the very first page.
Why is top placement in search engines very essential?
Because whenever an internet user would need the services of a search engine, websites that are included on the first page and on the first top five placement gets to be visited automatically. This consistent statistics can prove only one thing, if your website maintains top placement on search engines, generating traffic to the site will never be a problem.
What is the importance of traffic to your website?
Traffic brings you return of investment for your venture. If you happen to be an online store that sells stuff in the internet, then heavy traffic would mean multiple sales as well. Or even if your website is just to promote your company in the virtual marketplace, the more people who will gain information and awareness about your website the better for your business as it will most definitely engender sales for your establishment as well.
With the traffic and sales generated due to the intricacy of seo, it would only lead you to believe that seo is an internet marketing strategy that is very efficient for the betterment of the online business. Know more about search engine optimization and the options available that are waiting for you to gain supremacy in the online commerce.
