subject: Website promotion in Russia [print this page] Website promotion in Russia Website promotion in Russia
Website promotion in Russia
SEO in Russian Internet
Website in Russia
Increased application of individual approach to consumers, the general trend defined by the search of particular solutions to meet the needs increasingly impact on the process of transforming the nature of relations between producers and consumers.The result of these transformations is the shift from mass marketing of classical monologue to dialogue directly with the buyer.
Factors which have the greatest impact on the transition to a new quality of relations are:
The widespread introduction of computer technology, software and Internet technologies;
possibility to automate all the procedures of interaction with consumers and the subsequent automatic analysis and use of information obtained;
possibility to personalize the procedures of interaction with customers;
Solution to the problems of time constraints and lack of consumer information to make their purchasing decisions;
possibility to purchase and pay for goods directly through the Internet.
The emergence and development of the Russian Internet has added a number of tools, whose function is to achieve the goal to promote products, as well as several additional problems associated with using the web - these include the creation and promotion of your own web-site and formation of its own unique image on the Internet.
Web-site is usually the central element of communication policies in the Internet.It is therefore important task of his promotion of the success of which depends largely on the effectiveness of the communication policy.
That this is caused by the relevance of the topic in the course work.
The aim of this paper is to study methods of promoting web-site on the Internet.To achieve this objective in the following tasks:
1.Find methods of promoting web-site on the Internet;
2.Describe process of creating and optimizing the online store;
3.Evaluate the effectiveness of marketing activities on the Internet.
Methods of promoting web-site in Russian search engines
Russian-language Web-site of the company and its place in the overall program of communications on the Russian Internet.
Communicative policies pursued in the Internet - a course of action the company, aimed at planning and implementation firm cooperation with all actors of the marketing system through the use of complex means of communication the Internet provides a stable and effective form of demand and promotion of goods and services markets in order to meet the needs of customersand profit.
Marketing communications on the Russian Internet, depending on the ultimate goal can be divided into two types:
communications related to designing, building, improving the product and its behavior in the market;
communications relating to the promotion of the goods.
Marketing communications relating to the development, creation and improvement of products mainly aimed at ensuring effective interaction between all actors marketing system, which aims to create best-selling product.
Along with the Internet, in order to achieve effective collaboration in the development of new products are widely used systems such as intranets and extranets.
Intranets (Intranet) is an information environment based on web-technology, users who are employees of the company.In principle, it can be regarded as an integrated information infrastructure company, which includes workflow tools, enterprise information system, databases, etc.
Extranet (Extranet) is a distributed information environment that unites all branches of the company, its partners and customers.We can say that the Extranet more open system than the Intranet.We emphasize once again that technology and tools used to create intranets and extranets, in principle, similar to those used on the Internet.The fundamental difference is the number of merged their parties.Intranet - is exclusively internal information among companies.Extranet, along with the company consolidates and its partners.Internet - a global information system of the world.
Communications of the second type is primarily aimed at promoting the disposal of the company or already on the market for goods or services.In this case, the goal is to convince potential buyers to purchase a product or a reminder to existing customers on the implementation of the secondary, regular purchases.
Promotion by means of a mechanism to inform, influence, persuasion and incentive buyers and their involvement in the process of buying, buying and selling.Mechanism of promotion is operated through an integrated toolkit, which includes: advertising, sales promotion, public opinion, branding.Promotion can be arranged through the use of one or, more frequently, set of tools.
The need to add the site to paid directories, or affixing a response back link from your site must be solved separately for each directory.In most cases the special meaning it has not, however, there may be exceptions.
Submit Your website in Russian Search Engines
Submit a site to directories of Russian Internet does not give a very significant effect, but improves the visibility in search engines.The possibility of this is public and does not require much time or financial costs, so do not forget about it when promoting your project.
Directory DMOZ (www.dmoz.org) or Open Directory Project is the largest Internet directory.In addition, the Internet there are a large number of copies of the main site DMOZ.Thus, placing the site in the directory DMOZ, you will get not only a valuable link from the directory itself, but also dozens of links to resources related to it.Thus, the DMOZ directory is of great value for webmasters. Adding to the DMOZ directory for free, including e-commerce sites.
Russian Catalog Yandex presence in the directory provides a valuable thematic link to a website that can help improve your site's search engine.In addition, the catalog itself Yandex able to give some traffic to the site.The volume of this traffic depends on the catalog columns and the TIC website (directory sites are sorted by TIC), in some cases, the traffic from the directory can be quite significant.
There are free and paid options for adding information to the directory of Yandex Russian search engine.Of course, if the free version of any terms, nor to add the site itself can not be guaranteed.
In conclusion, some recommendations for submission to such important directories like DMOZ and Russian Yandex.First of all, you need to carefully read the requirements for websites, descriptions, etc., so as not to violate the rules when filing the application (this could lead to the fact that the application will be considered).
And the second - the presence in these directories is a requirement is desirable but not mandatory.If you can not get into these directories, do not despair - to achieve high rankings in search results possible without these directories, most sites do just that.
