subject: Targeted Business List- An Effective Way to Get More Customers [print this page] Targeted Business List- An Effective Way to Get More Customers
Some customers are ready to buyjanitorial services right now, but most of them are not. If you have the ability to knowin advance who is not going to buy, you could save yourself a lot of your marketingmoney by not calling them. No one knows however, butyou can achieve just that if you have the list of people who would likely purchase what you offer. A customer acquisition method using a targeted business listcomes pretty close.
Most of cleaning companies are actively purchasing lists of likely customers. They purchase the listand offer services. A company may have the list totaling several million names. But he could have target only a number of industries and companies, keeping only the percentage of who will most likelyrespond. The cleaning company will learn what lists work best for him.
What he will learn from this mailing is some vital information: which industry, income group and other key factors that respond best. Using this business database, some cleaning companies today now has the winning advantage of selecting their prospects by these very factors, instead of random calling of the list they came from.
The way targeted lists works is this. You purchase names only of those people according to your target market and you keep the names in a database, and pay the number of lists. In addition, you can keep the history in your database. Every time you close a sale to someone, you put that fact, the industry and the date in the person's database record.Knowing exactly which industries will most likely sign a cleaning contract from you is just the beginning of the benefits from targeted business lists. With atargeted list this cost can be significantly reduced.
When planning to outsource your list you'll have the advantage of processing and starting the campaignfaster. Their list is maintained and ready at all times. Doing it on your own, may take six weeks or more. Allrecords in the list have already been scored through various models so the list provider has the software in place to select the prospects and mail them immediately. Speed is important because names on the list are new. They are recent companies or new movers. These people are in the buying mood so you need to reach them fast.
Creating the list on your own is not cheap, it will raise the cost of your mailing. There is a way around this problem. Outsourcing this on the other hand, have already done some significant list generating, you can immediately have results. An outsourced company has the data from previous cleaning companies and generate new contacts. They will arrange the list of consumers based on their likelihood of responding.
Having a targeted list select only consumers that are most likely to respond. This promises a higher response rate for your new cleaning business. Building the database was not cost free, of course. But the savings from using a targeted list saves time and dollars calling people that would not really purchase what you offer.
If you are a cleaning company who is trying to acquire new customers, who is willing to outsource your targeted business list you may find that a business database will be highly profitable for you.
Find abusiness database providerthat will prepare the list for you,a large provider has the clout and experience giving the list for your revenue.
