subject: 3 Top tips on how to use anchor text in your link building [print this page] 3 Top tips on how to use anchor text in your link building
Anchor text is the text you will see whenever you look at a hypertext link on the web. It usually manifests itself as a brand term or some non-relevant term like "click here" or "read more". However, anchor text is a crucially important ranking factor which most SEO's will pay a great deal of attention to when optimising for increased exposure in Google. Anchor text works as to provide an indication on what a particular website is about. The main reasoning behind this is that Google believes that webmasters will generally link to content with anchor text that is relevant to the page being linked to, although this doesn't always work in practice.
An important tip when working with anchor text or any links in general is to avoid linking to the same page twice from within one page of content. Google will only ever generally count the first link and will more often than not disregard the second one. One potential way to get around this, and a number of SEO's have found this successful, is to link to anchors contained within the copy of your page this will ensure that the links do not go the same URL and will thus both contribute value to the page and website being linked to.
Another important thing to keep in mind when it comes to anchor text is to vary your usage of anchor text as much as possible and to always keep an eye on the links you are building to your website your want your backlink profile to resemble a natural appearance. For example, you may be looking to optimise for the term "Appliance Repairs" while it may be beneficial to begin building keyword focused anchor text links around this term, your backlink profile will look far more natural and potentially provide better results if you vary your anchor text usage e.g. "Book Appliance Repairs", "Fix Your Appliance", Washing Machine Repairs" all of these terms are relevant and related to the main terms, and will help build overall website relevance around the main target term "Appliance Repairs".
