subject: How to optimise a page title for maximum exposure [print this page] How to optimise a page title for maximum exposure
The page title is one of the most important on-page factors in Search Engine Optimisation. The page title is located in the head section of your standard web page and between two tags labelled "title". Visiting search engines will look at your page title as an indication on what you website is about. You page title will also be visible to users at the top of their browsers whenever they click on your listing and follow through to your website. Needless to say, a page title can have a significant impact on both conversion rate and general SEO performance in the Search Engine Results Pages (SERPs).
The first thing you need to keep in mind when it comes to the page title is to avoid over-optimisation. Over-optimisation refers to the process of stuffing a page title with "relevant" keywords with the main purpose of increasing your exposure for your target terms across the main search engines. For example, if you have decided to optimise for the terms "SEO Manchester", "SEO London" and "SEO Birmingham" from the homepage of your website, then your page title may look like the following: "SEO Manchester, Birmingham and London Call Now". There is no need to fill the page title with all three keywords the page title listed above makes your page more relevant to all your target terms.
Another thing to keep in mind about a page title is length. The standard length of a page title should be 65 characters inc. whitespace. By ensuring that all your page titles meet this length you can avoid any possibility that they will be cut off from view in the Search Engine Results Pages (SERPs). This can have a notable impact on the amount of click-throughs your listing receives and it will also make your page title more targeted to what are your core terms. It's also important when crafting page titles to include a relevant call to action - an example of a call to action can include "buy", "get" or "find". These terms generally entice the user to perform some sort of desired action on-site e.g. "buy clothing online".
