subject: Versatility of SMS Messaging [print this page] Versatility of SMS Messaging Versatility of SMS Messaging
There are several ways you can advertise your products and services. Most companies use billboards, banners and ad listings. Increasing your customers doesn't mean spending more on advertising. There are other methods you can consider to increase business profits without increasing business expenses. SMS messaging is a great way to advertise your products. It can also be used in other ways to maximize your company's efficiency.
Mobile phones are a necessity today. This means you'll be reaching a larger group of people as compared with using traditional marketing. SMS messaging has more advantages than traditional advertising. Let's say you run a food business, you can send your ads before lunch to give your clients the option of going to your restaurant. Your message is directly delivered to your customers. You can be sure that your message won't be ignored because 90% of messages received are read. Also, your customers are able to immediately respond to your ad because your timing of sending a lunch menu is perfect. Unlike billboards which can easily be forgotten as people go about their busy schedules, a saved text message will always be there ready to be read and re-read anytime. Your customers can easily forward your message to a friend who might be interested in what you're offering. Using SMS messaging as a way of getting customer feedback helps improve your services. With an open communication, customers get the feeling that their opinions matter to you and that you put great value on customer satisfaction. This will give you a lot of loyal customers. Therefore, SMS messaging is an important business tool you should have.
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