subject: Select A Domain Name That Is In Perfect Sync With Your Online Business [print this page] When launching a website for your online business, you aim to target millions of customers all over the world. But website alone is not sufficient to garner the target audience you are expecting. For this, you need to carefully choose a domain name, which represents your business on the web. In simple words it is your realm on the web and sphere of business where no one can encroach.
But before you go ahead, you need to get domain registration. You can simply pay the required fees to the domain registrar and your domain name registration is complete. You will get exclusive ownership rights to use the name for a certain period of time. Once that period is over, you can choose to renew the name.
Domain name registration gives authenticity to your website and a name which is relevant to your business you have been running for years.
Imagine the plight of your business, if your strongest competitor acquires a domain name which was your brand name or business name for years. Therefore, before you plan to build a website, opt for domain registration, so that you can safeguard your credibility.
Domain name registration is essential even when your website is developed by a company which offers free web hosting, because you cant exercise ownership without registration.
The process of registration neither time consuming nor difficult. You can opt for online registration as well. Just find an online domain registrar, check for the available domain names and get registered.
For domain registration, one should focus on following points.
1.Domain Extensions
Choosing domain extensions depends on your understanding of the website you own. If you have a website for educational purpose, the extension has to be .edu; if it is business website then it will be .com. These are the basic facts about the domain extensions.
2.Domain name should be easy
If your Domain Name is very long, its recall value will be very low. You cant expect your customers to remember the long and complicated names.
3.Avoid Conflicting Names
Do not have such names which are conflicting with your competitors names or brand names. If that is the case, then your target audience might visit your competitors website.
4.Choose multiple related names
In order to get maximum customers, try to choose multiple names which are similar to yours. For instance, Design.com is a fashion garment portal and a customer willing to visit the site, might chance upon Design.net and there you lost a customer. So it would be better to buy all the related names
5.You should consider all the aspects so that you can control your business arena with a suitable name for your web domain.
