subject: Silicone Bracelets The Medium For Social Messages Worldwide [print this page] Silicone Bracelets The Medium For Social Messages Worldwide
Silicone bracelets are everywhere today, or so it seems. The modest little wristbands that debuted to a wide audience in 2004 have become so common it's easy to lose track of the fact that they're usually meant to represent something. It's easy to get lost in the colors and ignore the message.
That's a mistake. The whole reason for wearing silicone bracelets is to increase awareness of causes that are important to the wearers. The color may be a shorthand way of making a statement, but the statement itself remains the most important part.
After all, it was the "Livestrong" message of the original yellow silicone bracelets that was important. Introduced by Lance Armstrong and Nike, the wristbands were intended to be a statement to cancer patients to stay strong, to survivors to live life to the fullest and to the world as a way to raise awareness of, and money for, cancer research.
Silicone bracelets are only the medium what's important is the message. And anything that conveys the message to more people and contributes cash to worthy social causes is a good thing. Silicone bracelets (sometimes incorrectly called "rubber bracelets") are a powerful way to show one's allegiance to a cause.
It might seem like a disadvantage that there are now so many causes represented by a relatively limited number of colors on silicone bracelets. But what appears to be a problem can be turned into an advantage. The only accurate way to know what specific colors of silicone bracelets represent today is to ask the people wearing them.
That gives the wearers of the silicone bracelets an opportunity to explain what their wristbands represent and why the causes are important to them. They could even persuade the person asking to join their cause. That ability to spark dialogue gives silicone bracelets a unique ability among cause-related marketing devices.
The one property that makes silicone bracelets ubiquitous also makes them a great fundraising tool as well. They are quite economical to produce, and can be bought extremely inexpensively. That broadens the market for silicone bracelets, ensures just about anyone who wants one can afford it. At the same time, the low production cost means the wristbands have a high enough profit margin to ensure a fast, and significant return.
Because silicone bracelets are available in a wide variety of styles and colors, they allow for a substantial amount of creativity and customization. The color of the bracelets themselves can be single-color, segmented into block colors perfect for sports teams and school colors or multicolored swirled silicone bracelets that really stand out. The messages can be debossed (pressed into the wristband), embossed (raised above the surface of the wristband) or silk screen printed. Painted wristbands fill in the lettering of debossed silicone bracelets to create a bold, vivid look that's impossible to miss.
In short, there's a style of silicone bracelets that's perfect for just about any wristband need or desire. It's just a matter of deciding what you want, then contacting a reputable supplier of custom silicone bracelets.
