subject: Offer A Bold Gurantee For Your Info Product [print this page] I've noted, from my trading of information products, that in the hard times we find ourselves in, that a strong guarantee is essential to getting customer's business.
The current world situation, of constant gloomy economic reports bombarding our customers and where we find that sales and leads are becoming progressively difficult to get, we need to set ourselves apart. With the seemingly huge uphill task of persuading prospects and clients to open their wallets and purses to buy from us may mean you find yourself lured into the solution of cutting your selling prices. If so, I would plead with you to stop for a moment and consider my argument here.
Cutting prices is not only needless, but is probably a dangerous miscalculation to make, in any strategy directed at breathing life back into your organization. Crazy as it may seem to you now, however, the actual reality is that very few consumers order products on cost only - and that's true even during an economic depression! The reality is that many buyers are seeking good value from their purchases and low price should not be mistaken for good value. That being the situation then, it's your job is to simply persuade your customers of the value that your unique offer has. Once they have seen the value you are offering then it is not unknown for the customer to compensate you by actually paying you more in spite of the credit crunch. This is the situation as being reported by such internet marketers as the two Neils of the InternetMarketingReview and Nick James. The customer's justification for spending is that they are now being judicious with their spending, in the hard times, and where they are seeking to obtain greater value for their cash. From this, then, the initial concept to take away is: don't reduce your prices on any account; improve your value as an alternative!
What can you do in order to make that happen? Simple, provide your buyers with an extremely impressive guarantee on your offerings. Give them their money back without tying them up with many burdensome terms and conditions. More desirable still, would be a guarantee devoid of any sorts of questions asked. Your poor prospective customers, having been subjected to all the negative economic news flying all around right now, are generally feeling a bit anxious and worried; they may be in a situation where they just need to make an investment in the sort of product that you have on offer and you guarantee the item with a strong trustworthy guarantee. Can you see how it is going to be you, rather than the other vendor who is not offering any such lifeline, that is going to obtain the business?
What we are doing here is providing the buyer with some "risk elimination". Whenever a person comes along to your organization, within the bricks and mortar world or on the web, then typically the customer is being asked to accept all of the risk. The prospect, associated with all that risk, can stop dead in its tracks numerous buyer behaviour choices getting made. The bottom line is they do not purchase because they are risk averse. In a depressed economic climate, such as we have now, then this particular pattern may be increased to become so much worse for vendors. If, however, your business removes most of the risk, which the buyer confronts in acquiring the product from you, then you have effectively signalled that you are different. As the seller, you have taken over the risk that the buyer previously had and this ought to mean that the buyer is now able to proceed confident in the knowledge that should things go wrong their funds will be secure.
Through these dark days it is certainly a terrific way to make your organization recession proof. Offer a copper-plated guarantee for your information products, rather than drop your prices and so give your customer better value.
