subject: The Integration of Your Marketing Message into SEO [print this page] The Integration of Your Marketing Message into SEO
What's a Marketing Message?
Your marketing message is the attention grabber for your prospects. It tells them how you can solve their problem, the benefits you bring to them, why they should trust you, and above all else you should answer the following question:
" if I amyour ideal customer why shouldI buy from you and not from one of your competitors?"
A marketing message needs to describe:
v What you do for your customers
v How you solve your customers needs, or problems or issues and
v How you help potential clients understand the solutions.
How do I create a Marketing Message?
A more detail lens will appear later in this series. For now I will limit this lens to outline details only.
There are basically five investigative phases I propose you should follow:
a. Identify your target audience.
b. Identify the issues your target audience experiences
c. Present solutions to you target audience
d. Demonstrate the results of your solutions
e. Differentiate yourself from the competition
You marketing message should be brief, clear and concise. It should last less than 30 seconds. In the first 15 seconds it should be engaging and at the end of the conversation it should prompt your prospect to say "tell me more".
An effective marketing message is the key to your success on the internet to generating leads and your products/services should add value to your customers and provide benefits to your prospects as well as increasing your profits. A powerful marketing message and products/services delivering real value and benefits creates an enormous advantage for your business.
The integration of keywords into your Marketing Message and SEO Strategy.
You have all the pieces of the jig saw. To complete the picture you need to place the keywords from your marketing message andplace them into your SEO strategy for specific pages of your website.
Vincent Sandford of www.seosynovation.com/advises clients to placekeywords with the highest keyword efficiency index and online commercial intent ineachwebpage staring with:
URL of the page
page title
page description
keyword meta tag
alt image text tag for photoes and images
appropriate headings H1 - H6
Bold and Italise text
An interactive, integrated Internet marketing agency like SEO Synovation can advise on the best strategy to follow in a wide number of industries and markets.
