subject: Print on Demand, Short Run Book Printing Secrets Revealed [print this page] Print on Demand, Short Run Book Printing Secrets Revealed
Does Print on Demand work for new authors?
So many aspiring authors labor away creating their works of art, a publication or book about an experience or life story that they want to share. A level of expertise that needs to be shared and taught to others drives the author to work late into the night, night after night sometime for years to produce a quality content rich publication.
Then the submission process begins. In the traditional book publishing world finding a printer and publisher becomes a road paved with rejection letters. Stories abound of the author that has had scores of rejection letters refusing the opportunity to produce and support the authors work.
But then the landscape was changed forever, the computer, the internet, the digital printer, no longer did you have to go to film, plates and large printing press's to publish your book. Large sums of cash were not needed to bring your work to the masses.
Enter the world of Print on Demand or Short Run Book Printing.
Now you can test your concept before committing to a large press run. Now you can test your markets appetite for your product before you commit to publishing with a great deal of risk associated with your venture.
The explosion of Print on Demand providers brings with it a new set of issues that need to be learned by any author planning on publishing a book. Then the process of marketing your work now falls on the authors' shoulders. A whole new world of skills and marketing savvy are needed to drive your new product out the door.
Selling is different than marketing, although the two words are often interchanged. With the advent of the internet the paradigm of selling has changed dramatically. Consumers no longer want to be "sold" nor do they have to be "sold" on a product or idea. They want to be in charge, they want to be informed and finally they want to be the one who makes the decision.
That is where "marketing" differs from selling in this new environment. Marketing requires the seller to offer more value, more information and more transparency than ever before. Your customer now can "escape" with the simple twitch of a finger. A click of the mouse and they are gone forever.
But there are proven ways to bring the consumer to your door, let them in and they will not only buy your book, but much much more. Never has the opportunity been so rich for an author to profit from their work using short run book publishing as is available to them today. Embrace it and win bigger than you could ever have imagined.
