subject: Digital Signage – A Guide for Automotive Businesses [print this page] Digital Signage A Guide for Automotive Businesses
Out of all the industries that can grow through digital signage, automotive is set to benefit the most. This article will guide you through three key ways digital signage can grow your automotive business.
Decreases perceived wait time.
Rather than test your customer's patience as they're waiting for service, you can give them something to watch to take their mind off things. Your can have screens dedicated to specific cars, plus have more general content that educates customers about your current sales promotions, service specials and new product offerings.
Saves on costs.
Static posters and banners are costly to replace over time, especially if you want your content to remain relevant and interesting to the consumer. Going digital saves a step in the production process by going straight from the design phase to live display. No more waiting on printed materials and paying extra for expedited shipping and insurance.
By playing a slideshow of JPEG files or video clips in MPEG format, you're able to use common media formats and convey as many messages as you need on one screen, rather than facing the clutter of posters and POS displays.
Helps reduce your environmental impact.
Digital signage is an immediate solution to reducing your overall usage of paper, ink and plastics. Think of how many old or out of date marketing materials you throw away each year. Digital signage drastically lowers your harm to the environment, while increasing the overall effectiveness of your point-of-sale marketing.
As you can see, digital signage is one of the best ways to help enhance your company's image, and educate and sell to the customer at the point of sale.
And with the rapid decrease in digital hardware over the last couple of years, it has never been more cost effective to take advantage of digital signage's superior selling abilities in your automotive business.
