subject: A Unique Opportunity [print this page] OAKLAND, CalifOAKLAND, Calif. In a match-up that is both sophisticated and a little bit rock n' roll, Pandora, the leading personalized radio service, and Simmons Jewelry Co., today announce an exclusive launch of an advertising campaign for the Russell Simmons Men's Steel Collection. The campaign, dubbed "Answering Machine," will feature the voice of Russell Simmons buy pandora jewellery and female fans, in a fifteen-second audio spot, as well as companion banners on the Pandora website.
Pandora brings Simmons Jewelry Co. to the key audience of men and women, ages 20-45. The 30-day campaign will first appear exclusively on Pandora, and will later be edited for distribution in select broadcast radio markets.
"My Steel jewelry collection for men is all about masculinity, confidence and strength. Pandora makes my message ring with tens of millions of women and men across America," said Russell Simmons, CEO of Simmons Jewelry Co.
"We feel that jewelry can be an important element that communicates style and the essence of who you are. Pandora connects people to music in much the same way. It was a natural fit to combine silver pandora beads the two," said Celeste Lee, Senior Vice President of Marketing, Simmons Jewelry Co.
"Pandora has the key ability to connect brands with audiences who are deeply engaged. We know that listeners lean-forward into the Pandora music experience, creating a unique opportunity for a lifestyle brand like Simmons Jewelry Co. to connect with an audience fully tuned in to their message," described Tim Westergren, Pandora Founder and Chief Strategy Officer
