subject: How to do Franchise Marketing, Franchisee Recruitment Services [print this page] How to do Franchise Marketing, Franchisee Recruitment Services
Franchisemarketingonline for your franchise is an important part to running your franchise successfully. You will want to guarantee that your franchisor offers a great marketing plan that will help generate business for your franchise. The franchisor will have a fee that you will pay for marketing. Since, this is something that you will be paying for, so make sure you get the most for your money.
When you decided to purchase a franchise you will need to consider the marketing plan that the franchisor provides. A marketing plan outlines the specific actions you intend to carry out to interest potential customers and clients in your product and/or service and influence them to buy the product and/or services you offer. So, this is something that the franchisor will provide per your franchise contract with them. The marketing that the franchisor provides is a big reason why franchisors have a higher potential for success, so if you don't agree with the plan or there isn't one look for a different franchise.
As franchise businesses are struggling to rise in today's economy, it may be tempting to entice prospective customers with the word "free". It is a powerful word. It gets people's attention. I admit that I will usually look, even if just for the sake of curiosity, when a franchise company is giving something away for "free". I ask myself, "What is the franchise marketing plan?" But as a franchisor or franchise owner, be very careful you don't fall into this trap.
The process is unique in that you are working diligently to sell a business model and idea to someone who might be considering starting their own business, but at the same time you are looking for talent and the right characters to join you as a partner in business. If you oversell - you are destined to attract the wrong candidates, if you don't sell enough, no one will be knocking on your door. It is a fine line between being aggressive and consistent with your pushing on new franchise sales while also being reserved enough to look at each applicant from a logical perception and analyze whether it is someone you would truly enjoy doing business with.
