subject: Ctia 2005: From Smart Phones To Universal Mobile Phone - Cell Phones, Communications, Consumer [print this page] In megapixels, In megapixels,
Music phone
After the next round of cell phone technology boom be? When the close of the 3G for all conceivable applications are exposed early, when the HSD Juan
PA
Terms of new technologies become more abstract and cold, when the number of mobile phone makers have to simply rely on the appearance of change or upgrade hardware product replacement, the problem becomes more and more difficult to answer.
Yesterday (Oct. 18, 2005), the 15th China International Communication Equipment and Technology Exhibition (hereinafter referred to as Telecommunications Exhibition) opened in Beijing in the past few years this event has been considered the coming year, Chinese mobile phone the market benchmark of new technologies.
Hot scene 3 cold 3: fun is the last word
First of the technical terms and concepts are left out, replaced by the innovative application is blitz.
Association
Mobile smart phone as the field of domestic
Leadership
Who, in this communication show introduced the smart phone ET980. However, reporters on the scene saw the reason not to attract attention ahead of the Mi Juan crosoftP ET980
PC
2005 operating system; but it has a direct scan and store business card identifying the practical
Business
Function, the unique fingerprint encryption,
GPS
Location services, corporate e-mail program such as "fun and practical" function.
Second, taken in 2004 show the majority of communications companies can only do 1.3 million pixels, or two million pixel camera phone, when a handful of 300 million, 5 million pixel-level products, a handful of companies really beautiful. However, this communication show, between domestic and foreign leading hardware manufacturers already do not. But like Lenovo V520's "Yoga functions" functions have been fun to outshine others in similar products.
Again, although some vendors have brought a lot of products, but as a serious product homogeneity, spectators were soon lost interest, on the contrary,
Nokia
, Samsung, Lenovo and a number of different booths selling point, but overcrowded.
Three in the three cold hot spot, really can be used for a word, fun is the last word.
Trends: From smart phones to Universal Mobile
Been jokingly, the most important mobile phone market next year the technology will be from smart phones wind direction to the "universal" mobile phone.
Smart phones because of the past, hardware configuration, data processing capacity significantly higher than the ordinary mobile phone a length. However, with smart handsets become more common in the general mobile phone, some flashy new technology is consumer choice
Balance
Gradually weakened. In addition, as China mobile phone market matures, users will be born different and innovative applications, and thus doomed to a "universal" mobile phone will be popular in the future.
It is worth noting here comes the "universal" does not mean that in a mobile phone to achieve "universal," but through the series of products to achieve.
This intelligence to everything from changes in market demand, and even subvert the market low-end products on the high school division method. Rely on the first to publish hardware products pushed prices higher will gradually lose their market strategy, and only rely on the expansion application and innovation. It is understood, was awarded the American Industrial Design Award for Lenovo ET960 Smartphone flagship product from the end of last year
Listing
Remains a major
Marketplace
In a valuable commodity smartphone flagship product, its unique high-end users for the GPS voice navigation, and genuine
Network TV
, The market price and volume has been leading the other vendors even after the hardware configuration of higher product release.
Outlook: Differentiation
Competition
Ability to win the future of the mobile phone market
In mobile embedded software development companies are now Pollex end product director of software product line that Mr. Zhao Zheng, from intelligence to universal this trend will further promote the mobile phone has become a real business or entertainment of various portable electronic products in One of the personal information terminal; in the next upstream cell phone industry, the embedded application software and platform will significantly increase the status. China is already has the world's 1 / 3 of mobile phone production capacity of producing countries, so the embedded software in the Chinese enterprise has unique enabling environment.
In addition, terminal manufacturers from the competitive landscape perspective, "everything from intelligence to" the changing needs of this market, will lead to competitive differentiation strategy firms. With the breakdown of consumer focus from hardware to applications to expand the rational parameters of return, some have accumulated abundant technology, an accurate grasp of consumer demand, manufacturers will be broken down by the formation of rich applications to expand competitive differentiation strategy, the ultimate stand out.
