subject: Samsung Claims Breakthrough Commercial Printer Market, More Potential Than The Cell Phone - [print this page] 4 22 message, in an exclusive interview recently, Samsung Electronics vice president of marketing in Greater China, Qu Jingdong said that as a commercial product line, the most important Printer , Its mobile phone market even more than 20 billion U.S. dollars, will be Samsung's most promising products. Samsung is also integrated with the 3G business, and localization of the layout, this potential front-end products to market. Qu Jingdong
4 months time to be arranged full. Beijing media interviews, to sort out the structure of the commercial business, then to Guangzhou to participate in Samsung commercial Cup EMBA-entrepreneurs golf tournament, Sichuan, and meet with the local mid-channel and the media. And all of this business to Samsung's business in China's rapid development.
3 months in Beijing, Samsung for the first time in China, the commercial release of its integrated marketing strategy, this marks the formal entry into the Chinese business market, Samsung. Samsung hopes China, with business strategy to achieve its "Samsung to build a second" strategic objectives in China.
Samsung Qu Jingdong, vice president of marketing, Greater China, said the development of product line business customers across the IT, home appliances, digital, wireless communications, several major areas, as many as thousands of Samsung's complete end products and solutions programs to meet business customers one-stop shopping and service needs. Also with the advantage of other competitors.
He said: "Samsung Electronics will face the Chinese enterprises to enhance customer service, in three to five years, to do business products and solutions provider in the field of the top three."
To this end, Samsung has become a high-profile low-key up. As head of business strategy, Qu Jingdong frequently before the media exposure, all preaching to the way Samsung's business.
In-house, Qu Jingdong in May 2007 joined the Samsung, I started with the internal organization of the building; launch the product line for the commercial market; set up a special channel system; establishing a large customer direct communication mechanism; and strengthening Samsung brand commercial content, as Qu Jingdong Samsung's five priorities. Qu Jingdong
recently said in an interview, in the past three weeks although there have been commercial products, but not a breakdown in the market. Last year, the official Samsung product line is divided into two major categories of consumer and business (commercial business). Samsung's commercial business will become the future development of the strategic strong point Printer Is the top priority. Samsung hopes it can be and mobile phones, become the backbone of the future of the company, "130 billion U.S. dollars in the printer market, more than 110 billion U.S. dollars has a greater potential for cell phones."
Qu Jingdong also said that in the future with the launch of 3G in China, Samsung in the commercial market will usher in even greater opportunities. He said, "3G's launched will bring revolutionary changes, with 3G capabilities of the new product will be more close to the user, while it can integrate into Samsung's business has been further demonstrated ability to win more users."
In addition, the song into the East also talked about the Samsung business strategy in particular the most important part?? Localization. He "localized, more localized," the expression of Samsung's strategy in the local determination. Qu Jingdong from Lenovo that does not is to study the localization of their old club, but to combine the characteristics of Samsung, the combination of globalization through localization + achieve breakthrough in the commercial market.
