subject: Reaping Benefits from E-mail Marketing [print this page] Reaping Benefits from E-mail Marketing Reaping Benefits from E-mail Marketing
As Internet has been the fastest growing sector, most people have become acquainted with the concept of email marketing. Also, many people know that potential return on investment (ROI) is very high. According to Direct Marketing Association (DMA), ROI is $43.63 for each dollar spent on commercial email. Yet, do you know what advantages does email marketing provide you and your business apart from a great ROI?
We think we will make a short list that will show you how it can help you make benefit.
Global Reach- It does not matter from where you are conducting your business. Borders are not an obstacle for email marketing. You can send emails to anyone in the world while sitting at home or office.
Small Cost, Quick Deliverability and Easy Tracking- Costs incurred in designing, testing, executing, receiving and sending emails are less than traditional methods of direct marketing like brochures and catalogues. In email marketing, there are no printing or postage costs. Return on investment from non catalog direct mail was $15.22 and catalog direct mail was $7.32 in 2009, according to DMA. It is low when compared to the whopping email marketing ROI.
You have to spend less time setting up, designing, sending and tracking campaigns. Setting up a campaign is a very quick and easy step-by-step process in Mail Ant Colony, where, by filling out your company and campaign information and uploading, your mailing list, you are ready to go. Our email design tools help you easily customize our already premade templates with your content or create your own email templates from scratch; the choice is yours!
With a hit of the button, you will be able to either send a campaign immediately or schedule it for a later date, which is very useful for busy people like you.
The best thing of using email marketing is the measurability of campaign success which is not available in other means of direct marketing. You will be able to see all the needed statistics to monitor and evaluate the campaign's success. It is perfect for further improvement of email campaigns and a better ROI.
Interactive Media- Email marketing is a very interactive mode of communication that allows you to use things such as graphics, videos and quizzes. You can design your email according to your recipients' interests in order to get their attention the best possible way. The best part is that customers can be instantly converted to buy by clicking on the links in your email.
Personalised Marketing- Each campaign is easily personalised. Mail Ant automatically names each campaign according to recipients' details in your uploaded email list. It allows you greet every person by name; you will greet by name rather than saying: hey you! This feature permits you to create a bond and a long term relationship.
24 hours accessibility- Your campaigns can be sent and read by your audience at any time of the day. You and your client may communicate with each other at your own desire. That is to say, You may create send and/or schedule campaigns at anytime of the day. Similarly, your audience can receive, read and act to your communication at any appropriate time to them. This is the beauty of the internet.
Target marketing- You can reach specific audience that are interested in your product or service by segmenting your mailing lists. You may organize your list according to location, income, age and interests etc. Creating target marketing depends on your approach and type of business and industry you operate in. Yet, the most important thing is that you have an opportunity to create right target marketing with Mail Ant.
Opt-In and Opt-Out Feature It is a very important feature for you. It enables you to opt-in your clients automatically to recipient list using our web based subscribe form. Also, we have an opt-out option which enables people to withdraw from your mailing list (your list is updated automatically which saves you from doing it manually). This feature allows you to reach audience that is only interested in your offers and not to waste time and money on others who are not. Opt-out feature also allows you obey major Anti-Spam Acts that require opt-out option to be available.
Fast Response Rate- While response to traditional ways of marketing may take many days, response to email marketing is very quick. It takes only few minutes to respond to an email.
Complimentary and simple- Email marketing compliments the other marketing activities run by you because it does not disturb the system. This is the simplest form of direct marketing.
Thus, Email Marketing can be used as a weapon. If it is used properly, this can lead to great realms of corporate success.
