subject: Foreign Companies Encroaching "martial Law" Fledgling - The Country The United States, [print this page] Universal appliance comes, States United States , Wing-lok, a good family also have easy to follow, these external appliances
Sell Chain stationed in Jiangmen, after a series of "encroaching" and its
Brand Influence, sales, channel construction has made great strides in Jiangmen gradually "stand firm" and fledgling.
Universal appliances: their characteristics dig Business opportunities Universal household electrical appliances in Zhongshan, Jiangmen, after the remain stationed in its own characteristics, that is, with the benefit of China's large department stores department stores such symbiosis, which makes high-end product sales have been better. Recently, the town held by the great opportunities Light Fair, the head of Mr Leung is planning for
Digital Cameras , Video camera Small TV and other products
Promotions . Universal electrical positioning is mainly targeted at the high-end consumer, have a certain quality of life of urban residents, while department store is its proximity to Cadence a major advantage. Jiangmen Mr Leung that the current eco-industry is not "
Competition "But" competing ", local businesses and foreign businesses are not recklessly price, but find their
Operate Direction. In fact, "differentiated management" is a viable way. Mr LEUNG expressed confidence in the prospects for universal appliance.
States United States: from the whole to the local
Filed in 2005 National Day Golden Week Sales, Gome Guangzhou Branch is pleased to reporters, Mr. Zhou said: We opened a new store a week there is 20 million yuan of sales, especially sales of high-end product is very good, and some even beyond the expected purpose. To do this, he suggested that the original Jiangmen City, home appliances, especially high-end appliance prices unrealistically high, as long as merchants can price down, we will be able to dig out the deeper the market depth.
As the Home appliance chain Retail Leading, wherever the United States has always been overbearing state, but it is within half a year into the Jiangmen, including the acquisition of the home, including easy-well, only four branches, occupied the city
Appliance Retail 30% market share. In response, Mr Zhou said: Gome now a market in southern China sales network has been completed, but the 23 still in distribution among the market, so the overall layout as the most important strategy is temporarily unable to take into account the local area. He told reporters that the United States has asked 23 countries market "roots" of local, depending on market conditions, won 50% -70% share of the country from Jiangmen U.S. current situation, there is still much room for development, "is expected in the future Within two years, we will complete the layout of the market in South China 23, then we will have the full attack distribution market. "
Yongle: to tap the market depth
China Paradise Electronics Retail Ltd. on October 14 in Hong Kong
Listing The. Recently, Jiangmen Yong Le of the wing told reporters: the branch did not intend to meet this large-scale publicity campaign, because they are just busy over the National Day Golden Week, the end of 10 "
Kitchen Day "before, they want to Xiao Xie breath.
Learned, Jiangmen Yong Le during the National Day also made a one pours, especially in high-end product line, it has to go so flat
TV During the National Day of sales accounted for more than 30% of total sales. "This shows that the previous high-end products of local merchants are not doing enough." Wing that was not previously Jiangmen not "have owned the crowd," but local businesses as the limited conditions of this group "
Digestion "Inadequate. Jiangmen appliance market," cake "did not, and now a few more" foreign monks "Qiangzhe Chi, merchants had no choice but to explore the depth and breadth of the market to attract the flow of the field" has owned the crowd, "return. After National Day Golden Week, he believes that the current consumption of Jiangmen City, the overall market has been gradually clear grade, high, medium and low-grade product has its own specific target consumer groups, various
