subject: Northlake Nissan Rogue dealer finds 2011 Nissan Juke a fun ride [print this page] Northlake Nissan Rogue dealer finds 2011 Nissan Juke a fun ride
I love the idea of the Juke. It's a quirky vehicle with a strange name and it's being marketed in an unusual way as something that will bring fun to your life. Your Northlake Nissan Rogue dealer hopes to offer customers a combination of fun and powerful driving with the Juke.
Even thought the target buyers for the Juke are much younger and video-game savvy than I, it still appeals to me in an I-want-to-hold-on-to-my-youth kind of way. With its two doors it won't break sales records as a family car, but for young drivers or those of us who want to act young, it's certainly got style. Northlake used car dealers will love the 2011 model as much as the previous models.
In one commercial, the Juke puts on a fireworks show, lighting up everything it drives past to a tweaked version of "Twinkle, Twinkle Little Star". In a bizarre twist at the end, a cross dresser follows Juke's light. It's almost reminiscent of a modern horror flick - don't ask me why, but I had flashbacks to scenes from "Cloverfield".
Another popular ad, dubbed "The Donut Ad" by many, features the maneuverability of the car and talks about its turbo engine. With Superman music playing throughout, we are also reminded of the comic book looks of the Juke, inside and out. In a good way. Northlake Nissan Rogue owners will enjoy the crossover qualities of the Juke.
In what is probably the most talked-about ad, the Juke takes on urban legend status by defeating The Dread, a robot car eater. This ad emphasizes the innovation behind the Juke and, again, its turbo power. This one is a little to fantasy-oriented to appeal to me, but the targeted younger crowd is eating it up.
That turbocharged engine the ads rave about is a 1.6-liter four-cylinder that pulls 188 horsepower. The six-speed manual transmission makes it a fun car to drive. Northlake used car dealer customers will appreciate the combination of whimsy and serious driving possibility.
The interior of the Juke features some of the same bright, shiny color as the exterior and really lends a surreal quality to the driving experience. The center console, in fact, matches the exterior paint and it just looks fun. Even the shape and placement of the headlights and grille give the Juke a comical cartoon-like face that makes you want to pinch its non-existent cheeks.
So if you're looking for a fantastical vehicle with power, style and a high fun factor, the Juke fits the bill. It may be the ticket for those who want to drive differently. Just be prepared for donut runs, potential black-outs and dreaded car-eating robots.