subject: Waterbury used Honda Accord dealer eager for 2011 Honda CR-Z hybrid coupe [print this page] Waterbury used Honda Accord dealer eager for 2011 Honda CR-Z hybrid coupe
The price is right, but is the economic climate? Even at a base price under $20,000 will Honda buyers be willing to put down money for a car that's less than practical for many households? Your used Honda dealer in Waterbury believes they might.
There are a lot of car buyers out there who don't need space for the family because they don't have one yet, and with prices starting at $19,950 for the 2011 Honda CR-Z hybrid coupe they shouldn't stay in the showroom long. Customers of a used Honda Accord in Waterbury will be able to check out this fast ride soon.
Honda is hoping to sell at least 15,000 vehicles in the first year and that may not be as unrealistic as the economy would indicate. The company has likely had it marketing teams analyzing the trends and even in a slowly-growing market, can move these coupes.
In fact, a statement from one Honda official, said Honda has "rethought everything" and has been focusing on "cars that have better value and an increased focus in fuel economy." Sounds like a brilliant move. The CR-Z is a great come-back vehicle, too, as the price allows buyers to feel it's not too much of a splurge.
The target audience consists of men 25-35 years old and it's being touted as "fire and ice" and compared to other opposites. The point is that is has all the great attributes along with some hybrid benefits. The CR-Z may even be like two cars in one - or at least Honda would like buyers to think of it that way. Your Honda dealer in Waterbury can provide you with details on the many attributes of the CR-Z.
Speed plus great mileage numbers equals happy drivers and higher sales. That's the formula Honda has written for the CR-Z and it looks provable. To add to the hype, Honda is rolling out 3-D ads in theaters and on TV and even in print formats.
Dealers of a used Honda Accord in Waterbury believe the ad campaign will get lots of attention and bring curious shoppers into the showroom where they will quickly become satisfied buyers. The CR-Z is a different kind of car than most auto makers are focusing on right now. It's fun and flashy rather than practical and family-friendly.
Of course, if you're looking for practical and family-friendly vehicles, Honda has those as well. Its Odyssey minivan recently underwent a transformation and the ad campaign for it tried to convince us all the mini vans are cool.
Despite that claim, the mini vans are selling. Go figure. Imagine what a 3-D campaign could do for the CR-Z.
