subject: Sticking to the Telemarketing Conventions [print this page] Sticking to the Telemarketing Conventions
It is no longer surprising if too many telemarketers are complaining or worrying about their lack of sales after many months of trying to contact as many leads as they can. No matter how good a telemarketing software is, the rest of its success still relies on how well the person handles the entire process. The struggles of telemarketers are but valid, considering the stigma that people has already associated with telemarketing. On the telemarketers' end, the best that they can do is to simply stick to what is proper. Here are some of the telemarketing conventions that can be tried to make telemarketing campaigns more effective and credible:
*Do not sell right away break the usual notion of people regarding telemarketers that all they do is "sell and annoy". A better approach is to start the calls with building a sincere rapport with the leads and clients, to gain their trust and interest, more than anything else.
* Do not talk too much the first time naturally, when a stranger calls, the first thing that anyone would want to know is the purpose of the call. With this, before saying anything else or anything more, state the goal of the call and let the clients know right away how they can benefit from it.
* Look for the right person to avoid people from hanging up, the best thing that can be done is to simply to talk to the person who is in the best position to deal with the issues of the call. This person might be the one to give the telemarketer the longest patience and understanding.
* Present the need some companies are not interested in what the telemarketers have to say because they are confident with what they already have, or in how they are performing. Thus, to gain their interest, it should be immediately clear to them that they actually need what the telemarketer has to offer.
