subject: Westchester County new Honda announcement: Honda to sponsor Rose Bowl parade [print this page] Westchester County new Honda announcement: Honda to sponsor Rose Bowl parade
One of the easiest ways to establish a brand or bring a little more attention to an already established brand is to make friends with another brand. When you combine two prominent brands in a single initiative, you can really achieve marketing excellence. Your Westchester County new Honda dealer understands the importance of aligning itself with popular brands, and that's why we've seen Honda taking part in the game. The odd thing about the most recent sponsorship combination is that the other brand has survived without corporate sponsorship for some 121 years. We're of course talking about the annual Tournament of Roses parade and Rose Bowl in Pasadena, CA, which has finally succumbed to corporate sponsorship after all this time, the lucky brand being Honda. It's a great opportunity both for the Tournament of Roses, who gains extra funding for the event, and for Honda, who will get huge brand exposure out of the deal, helping to bolster the brand name of Westchester County new Honda drivers everywhere.
"Welcoming Honda as presenting sponsor of the 2011 Rose Parade is an organic evolution of our long-standing partnership," said tournament President Jeffrey Throop. "For five decades, we have worked side-by-side with Honda to develop the Rose Parade into what it is today, and we are proud Honda is such a significant member of the Tournament family." For your Westchester County new Honda dealer, the time was ripe for a huge branding opportunity. For the Tournament of Roses, it was about time to give into the corporate sponsorship trend that swept the rest of the collegiate bowls many years ago. By getting in on the ground floor, Honda will certainly get a lot more attention as the brand that sticks out in the bowl games, simply by being associated with the Rose Bowl. Westchester County new Honda drivers may multiply with this kind of sponsorship, which is sure to expose the brand much more heavily to new audiences and audiences that don't know much about Honda.
From a business perspective, this is a great move for Honda. For sports fanatics everywhere (but especially at the collegiate level), you have to wonder if your Westchester County new Honda dealer takes into account the continued credibility damage that commercialization does to professional and collegiate sports. When this kind of money making is tied to a collegiate sport, is there any surprise that the bribing scandals that have garnered so much media attention continue to occur? Are we to see more of that behavior as the college sports market continues to expand? The future of sports is unclear. We wag our finger at sport celebrities like Lebron James, but then we play into the money machine. Is it a hopeless hypocrisy that we'll continue to perpetuate until our bloodlust has become that of our Roman ancestors? Do we dare stand up and say, "Hey Westchester County new Honda drivers: should we let our voices be heard?" The choice is yours, but make it the right one if you have the future of our country in mind.
