subject: Customer Database: Presenting A Vital Tool For Customer Relationship Management [print this page] Databases are of different types and used in different ways and a customer database is fast becoming popular in the corporate world. Also known as marketing database, it can be used as a vital tool in marketing and promoting your products or services. Also, it can be a helpful device for customer relationship management. In fact, sharing a good rapport with your customers is really essential in producing loyal customers. In present scenario where every competitor vies for their market share, it will be wise business strategy to concentrate on cementing your market share rather than expanding your customer base. And this involves turning your customers into loyal customers which can be achieved when you concentrate on providing a customer-oriented service. And a marketing database can help you in achieving this objective.
A marketing or user database stores all kinds of data regarding your customers including their personal details such as name, address, telephone number, date of birth, email etc. And these details can be used for marketing your product in different ways. For example, you can ring up a customer or send him an email detailing about a particular product. You can call up randomly or choose a special occasion to do so. For example, you choose to call him up on his birthday, wish him, and extend an offer regarding a product especially for him. This can be a unique way of marketing a product. The customer also develops a feeling that he is being given personal attention by you. Such gestures go a long way in building an enviable relationship with your customers.
Again, a marketing database can be used for targeted marketing purposes. It can store records such as demographic information of the customers and sales records. These records can be analyzed and vital information such as who buy what or which product sells best to which type of buyers. With such leads in place, you can concentrate on particular products in a particular market.
If you also want to give a competitive edge for your business by developing customer database programs, you can always turn to Alpha Software.
