subject: How You Can Attract Customers To Your Mailing List For Marketing [print this page] When trying to attract customers, the advantage of managing your own mailing list for marketing is the fact that you gained their trust. We'll look deeper into this. There are a few strategies you must do and things you should never do when trying to figure out how to attract customers & develop your mailing list for marketing online.
There are major disadvantages when you try to make joining your mailing list a condition to get something for free.
This is a very popular, but outright annoying method. You'll get more people who won't pay you anything. After your readers take advantage of your free offer, they are more likely to leave you. They don't care about your affiliate program advertisements. However, there are those who send junk to readers as many as 3-4 times a day with affiliate sales pitches. A website that trained students how to sew did something like that. GoDaddy shut the website down weeks later because of spam accusations even though the members were "opt-in". Don't let the same thing happen to you. You want to give people an important reason to get ads from you.
Coupon codes are a powerful method to grow your list of subscribers.
This idea is much more rewarding. What you do is provide reader coupons that will expire on your products that they would use to qualify for 20-40% off the retail value. You just occasionally give your newsletter members a coupon to save money on something you sell. The subscriber has only a few days to take advantage of the coupon. This makes the reader buy from you quickly and increases your sales ratio when your subscribers use a discount. Individuals will want to sign up to your mailing list because they want the voucher and plan to purchase from you. They want to receive your advertisement coupons in their e-mail. It is a good strategy to nurture a mailing list of not just leads, but clients who want to buy from you.
Don't forget to look up policies that your web host has against mailing lists.
I have experienced cases where flourishing mailing lists fall victim to the guidelines of web hosting companies & end up being given up by the business owner since they can not even mail the readers they worked so hard to generate. As an example, imagine that you have a list of two thousand readers and need to issue out your first discount. Sorry to say, some hosts only enable you to send a small, limited quantity of emails an hour (or per day). Once you exceed this amount, you may get labeled as being a spammer and have your web hosting account banned. There can be a lot of other rules they have about sending email. Each website host uses their unique set of rules. The only way that most website hosts will let you send emails from your internet hosting plan is if you are going to buy a VPS or costly, dedicated server.
The top alternative to email is to invest in programs which enables people to get your coupon codes and newsletters straight on their desktops as opposed to email. You could get around the problems of email policies and grow your list that way. You will also manage to avoid having setbacks with your web host or falling victim to their terms. Just be sure that you will be growing your list the correct way. That means you should have a genuine product or service. Having that means you can give a coupon that members will want to get all the time.
