subject: Profit From PLR The Right Way [print this page] Profit From PLR The Right Way Profit From PLR The Right Way
It seems like everyone is looking for the goose that laid the golden egg, money is tight and every opportunity is being explored exhaustively. If you are in this category and have recently discovered the internet and network marketing, you have likely also heard the term PLR bandied about. PLR stands for private label rights and is generally applied to a package of written content. These packages are usually sold to a number of people with various levels of rights attached. So, how exactly can you make real money using PLR materials?
Marketing
Today the most common way of making money on the internet involves selling other people's products or service. This is known as an affiliate relationship and is a fast growing sector of network marketing. In order to direct people to affiliate products you are going to have to develop streams of traffic, which is done with content. People search a term; select a site to visit and then click through to make a purchase (at least ideally).
Content is where the problem comes in for most network marketers. Either they cannot write it themselves because they lack the skill set or they simply do not have the time. The need has given rise to an article-marketing niche; there are hundreds if not thousands of freelance writers offering to write content for marketers for a price. This can be an excellent option; however, you can wind up with poorly written content and spend a good deal of money in the process.
PLR articles often offer a better solution; since they are distributed to several buyers, the content is cheaper. You can often purchase 25 PLR articles for the same price as five unique articles, which makes them very attractive to marketers. The key to this is learning how to optimize the content so that you make money.
Optimization
Earning money on the internet is going to mean learning at least the basics of keyword usage. Keywords are used to increase page rank and so that your site shows up well in the search engines. It also allows you to draw more targeted traffic to your site or landing page. Once you have purchased your PLR material you may need to tweak it so that it gives you the most bang for your buck.
For example, let's say you are targeting the weight loss niche and purchase 50 PLR articles around the topic. While these are well written pieces they may not be optimized for your particular keywords. Hot search terms will change over time so you may want to change weight loss tips to losing weight quickly or something similar. You also have to consider the competition on a given keyword or phrase. If a billion marketers are vying to rank for "best weight loss advice", you may want to use something just as pertinent but with less competition such as "lose fat fast". These are simply examples, the actual data for keyword phrases may differ.
Conclusion
The key to using PLR articles to make money is in the optimization. Some marketers will take articles of this nature and have them re-written and then plugged into a spinning program where they wind up with 24 unique articles. You can then submit them to directories for back link creation, develop them for an email course or any number of other uses. PLR material can definitely make you money, if you know how to optimize it and use it correctly.
