subject: Publish a Newsletter [print this page] Publish a Newsletter Publish a Newsletter
Publish a Newsletter Capturing email addresses on your site is a great way to publish a newsletter to your viwers. Email marketing can be one of the most effective ways of creating trust and loyalty with your visitors.
With a newsletter you can keep your visitors informed on what's new on you site. It also provides you with the opportunity to market your product and services to them.
The visitor already told you they like what you offer. The newsletter subscriber wouldn't have given you their email address if they didn't want your services, would they. So take advantage of more traffic to your site with the latest information from your site, by keeping the visitors interested so they they will not unsubscribe.
Don't send them a sales pitch every time One of the worst things you can do is send out sales pitch every time to your subscribers. If you appear as though you're just trying to get your visitor to buy your product every time, it's a big chance they will get annoyed and quickly unsubscribe.
If you own a shopping site this rule may not apply.
If you subscribe to Futurehop.com you will expect them to send out emails on deals and product information. But if you subscribe to a site that shows information on how to play hockey and in your newsletters you're constantly trying to get your subscribers to buy hockey equipment from your affiliated company. Then yes you will find yourself losing subscribers. Eventually they will leave. Because all they think is all you want them for is to earn commission off your sales.
Product Recommendation and Relevant Information One of the things you should do is mix up quality information and soft selling tactics. For example, you shouldn't promote something everytime. Send out helpful information that your audience can use. Then send out product recommendation once in awile to your audience that may be interested in the product that you are promoting. This is where you plug in the affiliate company you're promoting.
The key is when promoting a product about hockey equipment, send out valuable information of the product that you are interested in showing that it appears that you're making a recommendation for a product that you like.
