subject: Promotional Gifts And Psychology Of The Gift Recipient [print this page] Promotional Gifts And Psychology Of The Gift Recipient
One of the methods employed by companies to satisfy their customers or employees is by giving out promotional gifts. They are a very creative idea when looking to launch a new product or a new brand. Making more profits needs investment; corporate gifts are a great investment. Giveaways are usually offered at special times of the year such as Easter or Christmas, or when a company is about to launch something new. These giveaways are great for promoting the company's name and reputation but there are certain things that must be taken care of. One of the important factors is to always keep in mind your potential recipient, without this your campaign could be doomed. Some companies take very special care when it comes to selecting the right product for their clients. These companies are rewarded with an increase in their profits, an influx of new customers and a better professional relationship with their existing customers. The psychology behind the giveaways is that the receiver will be happy and give the company great word of mouth advertising, and with their name and logo branded on the gift it will also give greater visibility to their products and services. From this they will achieve better reviews from their clients and of course a better and far superior market image. The quality of the corporate gift that is given away is something that gives the customer the idea about the upcoming products. Some companies make the mistake of giving away low quality or sub standard gifts in their campaign. This could result in losing many potential customers as they will not be satisfied with the quality. Even if the standard of the real product might be higher than that of the promotional gift, due to bad planning it has now lost all its charm. The other type of promotion is seasonal promotion. Seasonal promotion is normally done with seasonal change; in this promotion the giveaways are mostly in the form of some discounted products from the last season and some freebies when buying the products of the new season. It would motivate buyers to shop more. While you are planning to give some promotional gifts, take these points into consideration as to get successful results from your marketing strategy everything about it must be well planned. Planning at best includes the nature of your brand and nature of the potential recipient. In the world of commerce the potential recipients are mostly customers who buy your products whilst in the corporate world the potential recipients are mostly clients who buy your services. Plan the promotional gifts according to the psychology of the potential recipients.
