subject: Mobile Affiliate Marketing Channels: Mobile Lead Generation [print this page] Mobile Affiliate Marketing Channels: Mobile Lead Generation
Mobile affiliate marketing channels abound with opportunity provided you take a strategic focused approach. Too many times, as an affiliate manager, I see affiliates come into the mobile marketing game with the business opportunity mindset. Guns a blazin with a little money to spend and heartless when their campaign doesn't work out the way they thought it would.
Then there's the minority super affiliates (yes they do exist, even in mobile marketing *gasp*) who approach the game with a focused business mindset and win time and time again. Now, will every time they go out there be a win every single time?
Of course not, or I wouldn't be here typing this article for your viewing pleasure. I would own my own private island sipping on my favorite tasty beverage.
Today, let's discuss a strategy super affiliates frequently win with because they go the extra mile and differentiate themselves from the competition. That, my mobile affiliate marketing friend, would be creating their own mobile optimized landing pages aligned with the merchant's offer. One HUGE reason Google slaps affiliates is not because of the sole fact they are an affiliate - contrary to popular belief. Affiliates get slapped when they blatantly copy or do little work other than cloning a review site with a slight color change and if you're lucky, different pictures.
Disclaimer: Check with the affiliate manager at your respective mobile CPA network before moving forward with this strategy to make sure you're in compliance with their rules and regulations. If you don't like their rules... go create your own mobile CPA network, but, uh, good luck with that.
Moving forward
Take the muscle building niche for example. The muscle building niche is a sub-niche of weight loss and weight lifting. So, instead of doing the same old thing every other mobile affiliate does and direct link the campaign straight to the merchant's landing page from Admob... change the game.
1. Brainstorm what challenges muscle builders face (supplements, routine, etc.)
2. Research your ideas on the internet (ClickBank (yes, it works folks), Muscle magazines, etc.)
3. Pick what looks to you like the most pressing challenge
4. Write a short report with the pressing challenge in the title
5. Create a mobile optimized squeeze page using a tool like Beast Mobi, Wapple, etc.
6. Write SHORT copy driving home the pain with your report as the solution
7. Ask for their name and email
8. Insert your mobile CPA affiliate links into your short report
9. People check email very frequently on their phones, so what other RELATED offers can you promote to the muscle building enthusiasts on your new list?
Go ahead, pat yourself on the back for changing the game and doing something that not only works, is legal as long as you first check with your mobile CPA network and set up your funnel according to MMA specific guidelines.
There you have it... you changed the game with your new mobile affiliate marketing channel.
