subject: Reasons To Use A Facebook Fan Page [print this page] Reasons To Use A Facebook Fan Page Reasons To Use A Facebook Fan Page
In this article we will be looking at a few reasons why you should have your own Facebook fan page and be using it to create leads, but also to create double leads.
I expect you have probably seen the recent rise in Facebook marketing popularity, it really is the next wave to hit the online industry. In any business; you can't afford to ignore this giant. It's particularly good for us as Network Marketers as our business is all about relationships after all!
Even the big 'G' is sitting up and taking notice. Facebook PPC is the new home for those who had their Adwords accounts shut down during the massive Google slap period. It makes perfect sense too, FB ppc is cheap right now, easy to set up and there isn't much competition, it's very much like the early days of PPC.
Now would be a good time to jump in and get your share of the pie
You don't want your marketing efforts to be wasted by having a poorly converting fan page and profile so make sure you take the time to learn how to set these up properly. There is also a lot of free marketing that you can do on Facebook which will bring some great results.
So let's get on to fanpages, these are relatively new in our industry and only recently have people been realising the potential of them.
You can easily distinguish yourself and stand out from the noise by setting up a kick butt fan page that brands you like a celebrity and sucks in leads. By using the like button anyone can become a fan of yours, the like button is found directly on your fan page. As well as making you look popular, you are able to easily send a message to all of your fans. Everyone on your fan page can receive status updates from you. They will also get that email in their Facebook inbox, and pretty much EVERYBODY reads their FB mail. Essentially you are building your own list of interested prospects within the confines of FB.
Its important to give all your page visitors some good value and offer them something worthwhile in exchange for their name and email. This is most likely going to be an informational product of some description, maybe a video or eBook, you want people to 1) click the 'like' button and 2) give you their name and email address and subscribe to your list. This is a powerful lead generation method as you get double whammy from each lead!
A fanpage is also great for social proof (the most powerful selling tool). You will have more credibility the more fans you get, which is great for new prospects who find you!
Once you have you fan page up and running the next thing is obviously to get traffic to it. You can download a badge code from FB to put on your website. People can 'like' you directly from your website. Personally I have found the badges to be very effective, you can also have an update showing all the latest posts on your fan page
Its quick & easy to set up a fanpage and will be a real asset to your business! Just create a page, decide on your offer for prospects to opt in to your list, create the graphics and code and your good to go.
