subject: Core Customer Care Strategies to Implement when Starting a Dollar Store [print this page] Core Customer Care Strategies to Implement when Starting a Dollar Store
One of the important steps every entrepreneur must take when starting a dollar store is to understand the shoppers in their store. After all the more frequently those shoppers return to your store the higher total dollar store sales will become. Likewise, the more time they spend shopping in your store the more merchandise they are likely to purchase during each visit. This also adds to total dollar store sales.
Yet for many store owners the thought is they are operating a dollar store and that alone is all that is required to build sales. Well, those days are gone. Now it is important to focus on your customers. You must develop core customer care strategies for your business to thrive. Read on as I present several of those core strategies.
Always make wrongs - right for your shoppers
At times this may be difficult. However all it really takes to make this happen for many shoppers is to show that you are concerned about their satisfaction. If they purchase a defective merchandise item why not make it right by exchanging for one that operates correctly. If they are concerned about certain items always being out of stock, then examine options to keep the shelves full. Get involved by personally handling customer concerns and often that is all it takes.
Over-deliver when it comes to service
Focus on customer service from day one when first starting a dollar store. Greet shoppers as they enter. Make sure cashiers remain focused on their current customer during checkout. Ask if shoppers found everything they were seeking. Often that simple question not only pleases the customer, but it also adds extra sales to the transaction. Add in offers to help whenever employees see shoppers in the store. And of course a genuine thank you at the end of the sales transaction will mean a lot to your customers who do make purchases.
Be concerned about quality in all aspects of your business
Quality starts with the merchandise you offer for sale. Adopting the attitude that is only $1 or that you charge less than others so quality doesn't matter will soon drive off shoppers.
Keep offering something new
Part of the secret to success when opening a dollar store is to periodically add new and different merchandise to the mix of products you have available for sale. Even if you make a single purchase of items shoppers will begin to eagerly search for those one-time deals. Some items won't be hits, but often just knowing they won't be there in the future will drive sales. Give it a try in your store.
