subject: Easy Banner Advertising Tips that Work [print this page] Easy Banner Advertising Tips that Work Easy Banner Advertising Tips that Work
3 Solid Approaches For Profitable Banner Ads
Ever since someone made the first graphic online, banner advertising has been in full force ever since. What follows now is a frank discussion involving three banner advertising tips that we feel are highly effective for any campaign.
The golden rule of banner ads these days is to say no to any heavy ads. Browser load times are so imporant now that Google has incorporated that into their algorithm for ranking. It's kind of obvious, but if your banner takes too long to load, then it very well could have an adverse impact on your conversions. You can have a large banner ad, but be really careful about how much graphics you cram into it. Flash animation ads can be a problem, so it's always good to split test, but one thing you can do is make the animation speed a lower setting. You can even find sites that use animation banners and get a good idea of how they approach it. Even the graphics that you use in your banner ads should be simple and to the point and not to gaudy. There is nothing wrong with making simple, visually appealing ads that clearly communicate your message. Avoid being too general with what you're advertising in your banner ads. Your ad must clearly be speaking to your target market, and they must immediately realize that when they read your ad. If you want your visitors to immediately click through your ad and visit your site, then you need to have only one offer being promoted. You can quite easily cause confusion with your audience if you deviate from the one offer ad. You will have zero conversions if your readers have to engage the brain too much to understand the banner ad. Banner adverts don't give you much to work with, and that is why even small things are very important.
Always use graphics that are relevant to your market or the theme of your banner. The two parts of your banner, copy and graphic images, must work together and be coherent and compelling. Even though the message you have on your banner ad really matters and makes all the difference, you should know how to create a balance between the text and the graphic to achieve your goal. Should you outsource banner design, be sure to request samples so you will have a good idea about the designer. So the more effort you put into creating your banner ad, the better results you'd be able to reap. You can make money with banner ads, but realize there are right and wrong ways to go about it.
