subject: Logo Designing: Giving A Unique Identity For Your Company [print this page] For a start up business, the most important branding exercise is designing a unique logo. The first thing a company does after it gets registered is to design a logo which gives it a corporate identity. Utmost care and importance is given to logo designing as it should be as unique as possible. A logo represents what a company stands for, its values, aims and objectives. In short, a logo serves as the identity of the company. A good design logo is easily recognized by people and they can relate it to the company at the first look. Therefore, it comes as no surprise that companies spend thousands of dollars to get a unique logo design.
There are many companies dedicated to delivering its clients custom and unique logo designs. They also offer you many design templates from which you can choose from. The readymade designs are cheap and sometimes available at a rate which is below $100. You can choose from one of these designs or go for custom logo design. If you go for such unique design, the price of designing will be higher. But a logo is priceless and is a one time investment. So you should really think twice if you have the required budget.
Having selected a logo designing company, the first thing you do is to brief the company about the proposed design. The designer also tries to understand your companys business nature, its values and ethics etc. The designing company after conducting a brief survey determines the look and feel of the logo. It comes up with different design concepts with variations in the choice of color, fonts etc. It discusses these concepts with the client and finally comes up with the one which best represents the clients business. It then starts designing the logo but before finalizing it, it is submitted to the client who makes suggestions. The clients feedback is then incorporated into the final logo design.
A company offering logo design services may also provide you supplementary services such as business card design, envelope design letterhead design, and brochure design.
