subject: Search Engine Optimization And Importance Of Content [print this page] The content which is unique and appealing as well as amusing is considered the basic necessity for search engine optimization. Moreover, it is a considerable fact that there are no short cuts for an effective SEO and clients or SEO company have to have patience as results may accrue only after months of efforts and perseverance. Search engines including of Google recognize the efforts by content which is original and unique; that may be a reason that websites which use original content rank high despite the lack of any search engine optimization. There is no need for optimization if the content is original and search engines have been kept in mind when the content writing was done.
SEO experts have a firm belief that the content of the website holds the crucial position when it comes to search engine optimization as for them 'content is king.' There cannot be any match to original and relevant content, and all SEO efforts will go vain if there is no proper, relevant and original content. SEO companies offering optimization services often forget the importance of content and stress on other aspects of search engine optimization only to see major debacles in search engine rankings and realize their mistake subsequently.
However, there is slight difference between writing and a SEO content writing.
While writing may consist of any writing written for leisure or for some promotion, SEO content writing is oriented and focused to search engines and internet users. People who own expertise in content writing know well how to write content for web which requires less optimization from SEO professionals and has edge over other similar content which is not written keeping search engines in mind. A simple differentiator is strategic use of keywords in content by content writers in content writing.
Content writing for SEO works for several reasons and one of them is that when some write up is available online it offers information and knowledge to readers/internet users and increases traffic. Increased traffic has tendency to increase clicks or attract potential buyers. Internet being available globally and democratically is a level playing field where all are equal. New strategies and tactics play crucial role in search engine optimization and original content definitely is a great leveller when it comes to effortless optimization and can reduce the labour and pain of SEO professionals.
No doubt about the fact that content is beneficial for search engine optimization wherein apart from gaining unique visitors, it also helps in acquiring the links precise keywords to all other pages. However, in order to be useful for readers, the content must be relevant and useful so that there a perfect match between the need of reader and the content. Keyword analysis, proper density, and suitable positioned keywords attract internet users from various search engines. Notwithstanding, keyword stuffing and redundancy of facts can kill the effectiveness of content.
Writing for website is a skill which is acquired after lots of writing for internet and focused to search engines as well as readers. A well-researched content serves the purpose of readers and they revisit it, which ultimately adds value to the concerned page and increases the page rank. However, it is a fact that no one can claim to have mastered over SEO content writing as algorithms of search engines keep changing in routine and regular manner and there cannot be any abstract proclamation that one tactics works or the other does not work.
