subject: 3 Tested and Verified Article Marketing Approaches [print this page] 3 Tested and Verified Article Marketing Approaches
There is no question about the effectiveness of article marketing for building a business in many different ways. This article will discuss several solid benefits you can find with article marketing.
Online marketers really like article marketing because it tends to send traffic that is a great deal more targeted to your site and niche. Consider that your article readers who like what they've read are interested in the first place, so when they visit your site they'll be targeted to your niche.
When people read your articles, if they have no interest in your market, then they won't click through to your site. For example, if you're writing an article about "local search engine optimization", then your readers will have some knowledge about the topic. If they like what you have offered in your articles, then they will be more inclined to click through. Your articles must convert, then your landing page also needs to convert; and then your website must do its job, as well. Most marketers fail at driving traffic that is targeted, but with article marketing that's practically a given.
Your articles work to deliver targeted traffic to your site in a number of important ways. If you use article directories, and we think you should, then you will naturally reach some audience from that. In order to have your articles ranking highly in the engines, you will of course need to get some things right. There are certain ways to write your articles so they have a better chance at syndication, and that means other webmasters will use your articles, with your resource box intact, on their sites - more traffic. So there really is almost an unlimited number of places where you can receive traffic. Also, last but not least, that traffic we just talked about will be just about guaranteed to be quality, targeted traffic.
And keep in mind that article directory submissions is not the only place for your articles. You really should take care of yourself, and what we mean is publish them on your own sites, first; then let them get indexed and then submit to directories. Always write the best you can and provide value to readers, and if you succeed with that you'll find people returning to read your stuff. Again, when you continue to provide high value, then you'll find that you're also developing a positive bond with your visitors.
The thing about article writing is you get back what you put into it.
