subject: How Sml Sitemaps Are Helpful In Seo Purposes [print this page] SEO of a website is mainly done to get high ranking in the Search Engine Result Pages (SERPs) which then helps the website owner in getting success for his online business, be it in terms of earning money or just getting lots of traffic to the site. People use various techniques but often overlook a simple and really easy to use tool that proves helpful from SEO perspective. This simple little tool is XML Sitemap.
XML Sitemap helps you tell the search engines about all those pages which you want them to know about. People madly burn out a whole lot of time and energy over keywords or in creating backlinks but they generally neglect this really simple to use tool. One just needs to create an XML Sitemap and keep updating it from time to time so that the spiderability of the site improves and all the important pages of your site get crawled and indexed.
Can all your pages be accessed easily just by browsing the pages of your site? Have you linked each of your pages or there are some unlinked pages also? If you happen to have some of your pages unlinked then sorry to say, search engines will never be able to find out those pages. This is because spiders know about your web pages only by following the links and if they don't find links they can't find your web pages also.
But XML Sitemap protocol, which is created using XML (Extensible Markup Language) solves this problem by creating a central place which tells where all the URLs are found on your site. And when you submit this to the search engines, they get a kind of map of your site which tells them what you would like to get indexed with them.
XML Sitemaps are a boon for the sites created using Ajax or Flash or those which have dynamic content because search engines cannot crawl such sites otherwise. But sitemaps hand over a list of all the available URLs on such sites to the search engines helping them crawl and index the pages. Though one should keep in mind that using sitemaps won't do any link popularity or do any SEO directly but even then it is essential as it makes the search engines aware of your web pages and help you get indexed.
Getting popularity, or getting traffic, or getting better ranking in SERPs will happen only when your pages are indexed. Thus you can't overlook using XML Sitemaps.