subject: Elements That Every Business Card Should Use Effectively [print this page] Elements That Every Business Card Should Use Effectively
With the advent of digital technology, the business world has changed dramatically. What seemed to be impossible in the past is now a reality. With these changes comes the innovative technology which made business transactions so much convenient. Today, it is practically possible to reach wide markets, even those overseas.
But the trouble is traditional marketing seemed to have lost their place in the business industry. Many businesses are now getting hooked in emails, social media, and other high-tech means of online marketing. An important point to remember though is despite the progress of online marketing, traditional marketing should never be neglected. Today more than ever businesses have to invest in good marketing that uses traditional methods. Why? Because not everyone uses computers or the Internet. For a market that specialized like for instance the disabled or those living in far places, traditional marketing is your best option.
There is, however, one marketing method that you need to use despite getting hooked in digital marketing or going old-school with traditional marketing: the business cards. These cards are crucial to every business, be it online or brick and mortar stores.
Business cards are among the important elements of the corporate world that should be created with the best design. A well designed business card should be created beyond colorful graphics and should carry artistic elements that will make it exceptionally memorable, engaging, and professional. It should be impressive enough to carry everywhere. If you seek out a business card designed to perfection, then you need to create a card that has impressive use of the following elements:
Color. Keep in mind that your business card will be the main determining factor of the nature of your business. So, it is important that your business card itself should be able to tell people what it is that you do. This makes it crucial that you are able to present yourself in the best way through your card, and mostly, you can do this through proper choice of color. Your color choices can either make your card look lively and exciting or plainly boring. But remember not go overboard in your color choices. You would not want a card that uses all the colors in the rainbow. Aside from being too expensive to print, this will only send out a confusing message to your customers.
Logo. If you have a logo, be sure to put it in your business card. This will facilitate brand recognition as your logo will serve as your brand ambassador. Just be sure to place the logo in a prominent place to make it legible. Also, print the logo in high definition colors to make it stand out.
Contact details. A common mistake of many business owners is to stuff their business card with just about every detail they want to place in their card. Keep in mind that there is only a limited space in your business card templates. So as much as possible, you need to include only the important details. An overcrowded card will only make your card cluttered and confusing. If you need to put in different numbers or address for your different businesses, then it is better to create a different card for each business. Just remember to never put your private number in your card. Have an official business number where your prospects can call you.
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