subject: First Brewed In China, Hunan, China U.s. Liquor Landing - United States Liquor, Mount Flash Wei [print this page] Jan. 30 afternoon, Sheraton Changsha Hotel, conference hall, bright lights, guests like clouds. The first U.S. production in China Spirit ?? LS Mount Flash Wei Shiji?? Held here New Tasting, inviting guests to share the experience all the low-key and reserved from the United States of luxury.
Chinese-American Mr. Li Tongqing a joint venture with Chinese friends, Hunan Mount Flash Wine Co., Ltd., the joint production of flash Wei Shiji LS motor. Mount Shem Wei Shiji as the American Civil wine country, inherited two of the greatest U.S. president of origin, and China National Liquor Maotai Supreme position of the formation, with the same purpose of the legend. It originated in Ireland and Scotland, by immigrants to the U.S. Appalachian Mountains, the use of local crop production brewing.
Foreign liquor compete in Chinese market
Liquor consumption in Hunan province of China, the current total annual consumption of liquor market is about 70 billion, per capita liquor consumption in the value of close to 2 times the national average. But Maotai, Wuliangye Hunan and other provinces brand liquor market occupied 2 / 3, Hunan local liquor brand market share just over 20 billion yuan, in recent years, Hunan Xiang pit local wine and Alcoholic liquor Have begun to emerge, but the spirit of Mount tremendous and the United States to enter flash Wei Shiji, then no doubt that rivers and lakes in Hunan white smoke signals even more.
Flash Wine Co., Ltd. Hunan President of Mount Lee and the Green introduced, called the legendary Mount flash wine history: After the victory of the War of Independence, George Washington for the repayment of war loans, then on Mount Flash Wei Shiji impose high duty, to lead Wei Shiji rebellion. After the rebellion subsided, mountain people underground production, dark resistance, since the law was abolished.
, Washington retired, in his Mount Vernon Villa flash wine brewing a big success, after Washington's promotion, flash wine magic carried forward from the establishment of the liquor brand status species.
American Civil War, and the devil flash wine popular in the market, sell very well, has reached its peak. At this time, President Lincoln but also to repay the loan, then cut again to take magic flash wine, liquor to the public to impose high taxes. People took Wei Shiji workshop moved deep forests at night operation. As the mountain at night when the sky moonlight sparkling wine, so officially named Mount Flash (MOONSHINE). Morocco flash landing
U.S. liquor market, behind China, is Wine Encountered in the Chinese market in an embarrassing situation. Hennessy, Remy Martin, etc. Although the early wine brands into the Chinese market, to the subject to taste and drinking habits, and many other reasons, has been unable to enlarge. Alcohol Association statistics show that gross domestic wine brand liquor market share less than 7%.
And wine brands have a way try to enter the domestic capital input end liquor market. In 2005, the Thai wine TCC Wang Yulin invested 55 million yuan bid for the entire spring wine, liquor brand to open a foreign acquisition of domestic liquor brand precedent.
Since then, the international liquor giants have to meddle in China's high-end liquor market. December 2006, spirits giant Diageo acquired Shuijingfang (600779.SH) major shareholder 43% stake in Sichuan Quanxing Group, which indirectly holds 16.87% stake in Shuijingfang; in 2007, Hennessy and V & S (Sweden absolute Vodka Group) were the two wine giants cooperate with Jiannanchun with "Wenjun" and "Tian Cheng Xiang" two brands to launch high-end liquor market impact; in November 2008, Goldman Sachs Group, to 355 million yuan acquisition of hole in the pit 25% of the equity.
Mount flash strategy
"After the wine brand expansion strategy in China, mainly capital expansion." Lee said with green, Morocco flash Wei Shiji is to find their own unique way of capital + technology: The Sino-foreign joint capital, the introduction of the United States Wei Shiji Technology the use of raw materials in China
