subject: Pizza Menu Direct Mail + Online Ordering: The "Must Have" Marketing Strategy [print this page] Pizza Menu Direct Mail + Online Ordering: The "Must Have" Marketing Strategy
The pizza industry is one which has competition lurking at every corner. Big chains are waiting for an opportunity to snatch your customers like a bully. How do they do it? Usually through a powerful mix of direct marketing and online ordering - something many independents simply do not use.
In such a scenario, it is imperative that you concentrate on the key elements of your business plan which set you apart from the chains - quality, service, taste, overall value, etc. In the end, it is all about the customer. The stronger your bond with him, the safer your business will be, and the more sales you will bring in. To connect to the customer, two essential and strategic processes are Pizza Direct Mail Offers and Online Ordering.
A combination of these two marketing approaches will give you the desired result and help you retain your customers. These strategic marketing vehicles will help you stand your ground in front of the Big Chains without losing orders or "convenience buys" to them.
For pizza direct mail, it is essential that the population is taken into account density wise. This will help you reach out to maximum people possible and it is likely that a large number of them may respond after going through the direct mail.
For online pizza orders, it is the uniqueness of your website and the regular updates which play the main role. The more informative the website, the better it is designed with details of your menus and offers, the more the customer is going to enjoy going through it. As a result, you are likely to be active in online selling.
Once again, the key remains advertising and telling the world that you are the best around while offering the same level of convenience as the chains through online ordering.
