subject: How to Sell Pizza Online and Gain Market Share [print this page] How to Sell Pizza Online and Gain Market Share
When your Pizza business is small, every day is a fight for survival. The threat from Big Chains is a continuous nightmare. The sooner you decide to strengthen your base and expand your sales you will be on a solid platform to push back the Big Chains, at least in your local area.
It is all about procuring, designing and making your website an attractive option to click on by identifying with the needs of your customers, whether old and loyal or new. While advertisements by way of Flyers, Box Toppers, Doorhangers etc have their own value, it is the online sales platform that can generate the most cash flow. Thousands of people are sitting and browsing the net for deals and offers besides deciding on where to order the next Pizza from
Let us begin from targeting the right audience. If your Pizzeria's website looks boring or unappetizing, no one is going to give it a second look. Thus make sure that you have chosen the right template and customized it in the correct manner so that your website literally sells itself. When people want to order pizza, they wants great images, great deals, and ordering convenience.
The online pizza sales website has to have offers which stress your sincerity towards making new customers while keeping the loyal ones happy. Each new customer would like to know what is in it for him. If they realize that by clicking on your site for a few minutes is going to benefit him in some form, he will take the time out to order or sign up for offers.
Coupons and free gifts deliver a powerful punch. You should have menus with deadlines like "if ordered before." or "if ordered by" featuring on your site which keep changing frequently so that there is always some newness about you. Big Chains survive on these and your innovativeness will change the course.
Offer risk free benefits. Even if a customer reverts with a complaint about your Pizza of any manner and he has availed a free coupon or gift, never mention the same but let him feel that he deserved it. Your politeness and correct attitude will make him stop ordering from the Big Chain and he is likely to become one of your most loyal customers!
