subject: Usana - This Is The Most Powerful Prospecting Secret [print this page] Usana is a health and wellness company, but furthermore it is a network marketing company and is therefore offering a business opportunity along with their products. But, if you are either considering joining to grow your own Usana business or you are already a distributor, there are some things you have to know if you don't want to fail like 97 % of the people in this industry do.
Before we get to the prospecting, let's take a look at what most people are doing wrong. The truth is that they are just doing what the company tells them to do - I know it doesn't make any sense, but that is the ugly truth. They want you to either purchase business opportunity seeking leads or work your warm market, meaning that you should try and convince all your friends and family that they should buy these products or even become distributors themselves, and also, you will most likely be recommended to hand out samples, business cards and other stuff like that. Just to make it VERY clear - these techniques and methods are NOT working, and if you still aren't sure if they are, take a look at the 97 % high failure rate.
And now to the prospecting part. Usana, and every other company in the network marketing industry, wants you to think that "everybody" is your prospects and also that your friends and family are. This is very far from the truth! At the matter of fact, the network marketing industry is the only industry who thinks that everyone it their prospects, because every other industry knows that this is never the case. Even though you have the greatest product ever, it will never be for everyone. So stop bugging your family and friends now!
Marketing is ALL about knowing your audience, and therefore you need to target your market and this way ONLY spend time on people who have an interest in what you have to offer. You have to find people who already have a want, need or desire for the benefit of your products in order to ever grow your Usana business. And this leads to the following. Knowing Usana's products isn't enough. You also have to understand the benefit of the products, because this is what you should lead with - not the opportunity and not the products, but the benefit of the products!
By you reading this article, I assume that you want to succeed with Usana - and belief me, that is not an unrealistic dream. But, you have to keep the sky high failure rate in mind and start recognizing that if you use the techniques and methods that the company encourages you to use, you will just end up failing. If you are truly serious about making it to the top, you should start educating yourself in marketing, and take the time to learn how to grow your business the right way - start using systems, methods that have been proven to work instead of wasting your time of techniques that have been proven NOT to work. Once you do this, you will succeed with your Usana business.
