subject: Top 3 Search Engine Optimization Techniques For Beginners [print this page] If you are a beginner in Internet marketing, you certainly would want to learn about the search engine optimization techniques that can help your website rank high in the search results. But the thing is there are so many tips and tutorials out there on the web that you might get confused on which one to believe in. So to help you out, I have written this article since you are just getting started with SEO.
But first things first, you must understand how the search engines search for websites and rank them. Well, we cannot really determine what factors they are looking into to help with their decisions, but at the very least we can make some educated guesses.
The search engines send out spiders which are just small computer programs that go throughout the web scanning all the web pages that they can find. These spiders collect all sorts of data but primarily the keywords that are found on the websites that they encountered and other related stuff. Now the search engines create a huge database of all the websites that they have gone through, basically making a copy of these websites so that every time someone makes a search, the search engines would only have to look through their databases for the best results.
And since we have mentioned keywords, that is the most basic thing that you should learn when it comes to search engine optimization techniques. You need the right keywords so that your website can be ranked well by the search engines, and as a result, your targeted customers or audience can find you. You wil need a keyword research tool to help you with this one. There are proprietary keyword search tools while there are also free ones. It is all up to you and with how you really plan to use these tools.
Next, after getting the keywords that you need, you will have to place these keywords on all the right places on your website. Start with the title of your web page. Then also the headlines of your web copy and a few times within the article or the copy itself. You can also put your keyword in the meta description (the snippet that the search engines show together with the search results) and also the tags like the image tags and tags of your posts, if you are running a blog.
There is much debate on the effectiveness of tags but it never hurts to make use of them as well.
Then you need to get links from authoritative websites. Quantity of links can also help but it is always a good choice to get links from websites that are deemed important by the search engines. And keep this in mind. Every search engine optimization tips article will tell you to not buy links. You should get links as natural as possible. How? By creating informative and interesting content on your website so that people would naturally link to it.
Keyword research, keywords in the copy, and link building. These are three of the most basic and important search engine optimization techniques that can make your website a success. Always aim to have a good, high quality website with great content so that you are contributing positively to the World Wide Web.
