A lot of people mistakenly believe banner advertising is not effective; the opposite is the truth - it is extremely effective when you do it properly. Like all else, you have to know how to approach it, and when you do you can create incredible amounts of high quality traffic. The more experience you gain the fewer mistakes you will make, but the beginning can be a little rough. While we all prefer to avoid mistakes, they do happen; but with banner advertising your mistakes will also cause you to lose your ad investment, etc. But no matter what, it's totally normal to make some mistakes. However many mistakes are avoidable such as making sure you do proper research before your campaign. You want to minimize mistakes in your banner advertising campaigns, and we'll help you by showing you three typical banner ad bloopers.
Each banner ad serves one single function, and you have to be clear about that for your own campaign successes. But that doesn't mean you should make the mistake of going to any lengths to make the ad stand out. It is true that lots of people will ignore banners because errant advertisers keep making their banners annoying to high heaven. What that means in simplest terms is that you really do not want to ever make your banners irritate people. Don't run the risk of everybody looking away when they see your ad. Your banners are meant to entice people to click because your offer sounds really great. But in the end it is your market and how you need to speak to them that will determine the best design features of your banners.
If you only learn one thing from this article it is that you should always have some kind of means for tracking your banner performance. You simply must optimize your banner ads, plus you need to know conversion rates, too. If you have multiple banners pointing to one site, then you won't know where any of the traffic is from and in what numbers. Well, honestly... you cannot make good money and be successful if you're not employing good metrics tracking. That is part of why online business is so great because it makes doing stuff like this super easy. There is no overlooking this advantage of the web.
Always begin any new campaign as small as possible to determine how it will perform, if possible. You can do the small test, and it all the numbers indicate a go, then you can scale it up and expand. Once you do it and analyze your data, then you will be able to give it a thumbs up or down.
More than anything, banner advertising will be successful when you stick to the basics of what is known to work. Be sure that you are organized and ready to receive traffic before running any ads. We are so confident that you want everything to run smoothly from the beginning to the end. Right?
