subject: Marketing Tips: Getting Into The Business Card Zone [print this page] Marketing Tips: Getting Into The Business Card Zone
Every business needs a handsome, compelling, and well designed business card. This will help you in building your image, communicating your contact details, and showcasing your product or service offerings. A well created business card will serve as your physical bond with your target customers. Despite the popularity of online marketing, a business card can still be the most interactive and creative material you can use to lure in customers. From the materials used and shape alone, your business card can be the most potent material you can use to promote your business or yourself.
Many people though think that business cards are for the employed and successful businesses only. But that is just a common misconception. Anybody can create their own business card to ensure that people get in contact with you. Here are the basic tactics in business card marketing:
Do not be afraid to spend your money on professionally printed business cards. For people seeking to save money in their business cards, it is very tempting to simply create their own cards using their computer. That is always possible, but when you truly want to create a good impression to other people or your prospects, you need to invest in professionally printed cards that carry your personal or corporate brand. Keep in mind that the appearance of your business card matters. With today's printing options, it does not cost a lot to create professional cards.
Be careful with the phone numbers you put in your card. Remember that you will be giving out your card to people you do not know. So be sure that the contact numbers you will put in your card are your public number. Never ever put your private number in it. There is a high chance that your kids will answer your phone if you put your private number in your card, and that is something potential customers or employers won't like. So, have a number strictly for business use only. As much as possible, have a domain name you can use. This will make you look more professional.
Always aim for simplicity. You actually need not spend a lot of money on your business cards. You can always do your own design and just have it printed professionally. Just follow these simple rules in your business card templates: use simple font as much as possible to make your details more readable. Likewise, use large fonts to ensure that all people will read your message clearly. Also, use a clean and simple layout. Do not overcrowd information in the card. Just pick the important ones and do away with the unnecessary details.
Hand out your card everywhere. Squirrel away your business card anywhere: in your bag, briefcase, pocket, gym bag or just about anywhere you can keep them. You never know when you will meet potential customers, so it pays to be ready all the time.
The bottom line is you need to take careful consideration in using business cards to promote your business. They may be simple cards but their uses can be wide ranging. Every successful business started in business cards and until today still uses them. If you are a budding business seeking for a cost effective way to reach as many customers as you can, then be sure to have a well designed business card at hand.
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