subject: How To Profit From Smart Banner Advertising [print this page] How To Profit From Smart Banner Advertising
So you want to drive traffic using banner advertising? Banner advertising is something a one person operation can do and become very profitable, and you should investigate the possibilities because it's worth it.
Contrary to the popular belief, you don't have to have deep pockets to take advantage of banner advertising. It doesn't cost an arm and a leg to get great low monthly ad rates on high volume websites. The fees for an equivalent number of monthly impressions using Google Adwords or PPV are significantly higher. In the following article we shall be talking about 3 easy to apply banner advertising tips that you can use to enhance or create better campaigns.
More important than you may realize is that your banner ad images/graphics need to load smoothly and completely. In the unfortunate event your graphics load either unevenly or incompletely, then your ad could look pretty bad - little to no conversions. Besides that, there's no need to create a graphically heavy ad these days because people are more into looking for ads that deliver the message clearly. A nice looking banner ad is great, but obviously you want traffic and conversions, bottom line. But if you really do want to add animation to your ad or make it interactive, then keep it small and to the point. Don't add a mini movie in your banner ad. Also remember that people go to sites to read content, quite frequently that is the case, so why would you want to irritate them while they are trying to read?
One common newbie mistake is trying to cover too much territory with your copy. Avoid advertising more than one offer even if they are related to each other. The best ads capture and rivet attention, and they also produce feelings of intense curiosity or desire. When everything is crystal clear, and compelling, then they'll know exactly what you're saying and will have a better idea about how interested they are. You never want to do anything to cause confusion because your conversions will only suffer from it.
Banner advertising copy is much like regular copywriting, and that means you don't use extraneous words that don't really need to be there. So just remember that an ad is not a free for all, and if it is then you can kiss any conversions goodbye. People do not like having their time wasted, and that is why your copy must be to the point. It is not advised to make your banners super fancy because it's really not necessary. Adversely affecting the load time of your banner could be a disaster.
It really depends on your market, but most markets tend to be conservative when it comes to disliking gawdy banner ads. In conclusion, the above tips that we discussed about banner advertising are only a tip of the iceberg. If you become knowledgeable about banner advertising, and you begin doing it then you'll see how powerful it can be. The planning and setting up stages of your banner campaigns are extremely important, and please rotate your banners and test.
